Proton apologises for mislabelling Sabah, Sarawak in eMas EV brand presentation – official statement

Proton apologises for mislabelling Sabah, Sarawak in eMas EV brand presentation – official statement

Proton has issued an official statement of apology for mislabelling Sabah and Sarawak on a map of Malaysia in its eMas EV brand presentation yesterday.

“Proton acknowledges an error in a presentation mislabelling the states of Sabah and Sarawak. We deeply regret this mistake and understand the sensitivities it has stirred among our fellow Malaysians. Proton holds the unity and diversity of Malaysia in the highest regard, and we are committed to respecting and celebrating all states equally,” the statement read.

“We sincerely apologise for any misunderstanding caused and appreciate any feedback from the public. We will ensure greater care in our future endeavours. Thank you for your understanding and continued support,” the statement in both English and Bahasa Melayu added.

Click these links for more on Proton’s eMas EV brand, new logo and future GMA platform and models.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Aiyo. Never double or triple check ke? Kalau spelling salah ok lg. Fired who did the presentation and the manager who checks the work.

    Like or Dislike: Thumb up 27 Thumb down 1
    • Hydrogen>BEV on Jun 14, 2024 at 7:41 pm

      Goodbye Proton. Tutup kedai Sabah dan Sarawak. EV has no future in green hydrogen land.

      Like or Dislike: Thumb up 3 Thumb down 0
  • kenny lim on Jun 13, 2024 at 12:41 pm

    BOYCOTT!!!!

    Like or Dislike: Thumb up 19 Thumb down 5
  • Alfonso Romeo bin Kelembai on Jun 13, 2024 at 1:10 pm

    Primary school mistake ‍♂

    Like or Dislike: Thumb up 18 Thumb down 0
  • WHO prepare the slides? on Jun 13, 2024 at 1:30 pm

    Interns from Greater China Southern Region

    Like or Dislike: Thumb up 23 Thumb down 2
  • Kea Was on Jun 13, 2024 at 1:31 pm

    Ok lah one would have been glad that they did not expanded the 9-line to claim 50% of both state as PRC – parts republic China.

    Like or Dislike: Thumb up 9 Thumb down 2
  • Memory on Jun 13, 2024 at 1:49 pm

    Ah….still remembered a person in my office screwed up the company profile background presentation slid by ‘placing’ the company in Penang and labelled Penang as Melaka. Our big boss was extremely surprised when a foreign VIP asked ‘Is Melaka part of Penang?’. He looked again at the slide and almost fainted but kudos to him for coming up with a smart line which everyone in the room laugh at and the catastrophic nuclear meltdown just disappear.

    Like or Dislike: Thumb up 7 Thumb down 1
  • Ben Yap on Jun 13, 2024 at 1:55 pm

    So when going to fire that Corporate Communications Head?

    Like or Dislike: Thumb up 8 Thumb down 1
  • ROTI CANAI on Jun 13, 2024 at 2:11 pm

    china says sabah and sarawak memang china

    Like or Dislike: Thumb up 4 Thumb down 0
  • Anonymous_S on Jun 13, 2024 at 2:47 pm

    Don’t bother to waste so much marketing lah. Just make quality product speak to prove itself good enough. Previous running change for X50 already left bitterness for consumers and now this.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Chin JM on Jun 13, 2024 at 2:48 pm

    This is a prank Right!?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Newme on Jun 13, 2024 at 2:52 pm

    This is perfectly ACCEPTABLE by Proton standard. Its foreigners that is running the company. The locals are busy gorging karipap and kuih koci.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Will they put this inside 9-dash line one day?

    Like or Dislike: Thumb up 2 Thumb down 0
    • Kilos on Jun 15, 2024 at 2:18 pm

      Probably already did in the original slides. These are ‘fixed’ slide to hide it.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Want to claim itself as National Car Company to enjoy the government incentives but can’t even differentiate Sabah and Sarawak.

    Like or Dislike: Thumb up 1 Thumb down 0
  • one way to attract public attraction. on Jun 13, 2024 at 3:43 pm

    I guess that’s one way to do the advertisement, which is by mistakenly two states that nobody care much about. Then apologize after everyone started talking about the slides. Good job Proton, using Sarawak and Sabah to help grab attention.

    Like or Dislike: Thumb up 2 Thumb down 0
  • munkay on Jun 13, 2024 at 4:03 pm

    I don’t see what the problem is. Sabah is not important to Proton especially when they have placed their parts distribution warehouse in Sarawak.

    Honestly it’s ok, after all Proton is also not important to Sabahans, we have Geely, BYD and many other brands to choose from.

    Like or Dislike: Thumb up 6 Thumb down 7
  • According to Proton’s map, Sabah and Sarawak now officially answerable to Beijing kah?

    Like or Dislike: Thumb up 1 Thumb down 0
  • Protoniamah on Jun 14, 2024 at 10:23 am

    Biasalah Proton mah

    Like or Dislike: Thumb up 2 Thumb down 0
  • Mike Tee on Jun 14, 2024 at 3:42 pm

    Truth?

    Only us Sabah & Sarawakians care about this mistake. West Malaysia people don’t give two hoots. Has been the case in the past and will be the case in the future.

    Like or Dislike: Thumb up 2 Thumb down 2
 

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