Perodua climbs to number 2 in ASEAN by sales, overtaking Honda in 2024 – Proton still in 5th place

Perodua has climbed a spot from third place in ASEAN by sales in 2023 when it sold 330k units, to second place in 2024 with 358k units. In doing so it has overtaken Honda (303k units) and places well ahead of fellow Malaysian carmaker Proton, which remains in fifth place with 148k units sold.

Interestingly, Perodua and Mitsubishi are the only brands to register gains, while the rest have logged decreases in 2024 relative to the year before. BYD slips into the top 10 in 2024 with 52k units sold, supplanting Hyundai in ninth place, while Ford continues to place 10th on the list, down 5k to 45k units sold last year compared to 50k units in 2023.

Driven by sales in 2024 which charted an 8.4% gain over its achievement in 2023, which was itself a high point at the time, the brand’s vehicle registrations is just one of several areas in which it charted new all-time records. In terms of production, Perodua output reached 368,100 units last year, and further boosted its market share to 43.8% in 2024.

While Perodua has been consistently making gains in sales, the national brand has set lower targets for 2025, and it foresees a 4.9% drop in production to 350,000 units while registrations are expected to follow suit, with a 3.7% drop to 345,000 units this year, as the carmaker prepares to tool up for new models and be more self-reliant on developing future products, said its president and CEO Datuk Seri Zainal Abidin Ahmad.

That said, Perodua has started the year with a healthy-looking order book, as despite having produced well beyond capacity, the carmaker still has 68,000 bookings to clear, of which 28,000 already have letters of undertaking issued without stock.

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