Ferrari reportedly delays plans for its second EV to 2028 at the earliest due to poor consumer demand

Ferrari reportedly delays plans for its second EV to 2028 at the earliest due to poor consumer demand

According to a report by Reuters, Ferrari has delayed plans for its second electric vehicle (EV) due to a lack of demand for high-performance luxury EVs. Sources close to the matter told the news outlet that the brand’s second EV was initially due to debut in 2026 but this has since been pushed back to at least 2028.

A second EV wasn’t publicly announced by Ferrari, and the Italian carmaker declined to comment on the claimed delay. “As part of Ferrari’s undisclosed internal plans, a second EV model was planned for around the end of 2026. But now it is not expected before 2028, one of the sources said, who added that real, sustainable demand is non-existent for an electric sports car,” Reuters reported.

Delaying its second EV would give Ferrari more time to further develop in-house technology that could potentially attract buyers, which currently have little to “zero” interest. The report says the plan for a second EV has been delayed twice, initially with a one-year postpontment, and now, to 2028 at the earliest.

Ferrari had previously said it will unveil its first EV in October this year in a three-stage process that eventually ends with a world premiere slated to take place in the spring (around March to May) of next year, with first deliveries expected to commence in October 2026. Rumoured to cost at least 500,000 euros (about RM2.4 million), it will be a low-volume, symbolic milestone model.

Other carmakers have also rethought their EV plans, including Maserati that cancelled its electric MC20 Folgore. Meanwhile, Porsche has yet to reveal when the EV replacements for the 718 Cayman and Boxster are due, and Lamborghini has delayed its first EV launch to 2029 from 2028.

Looking to sell your car? Sell it with Carro.

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • It’s difficult to overtake the Porsche Taycan EV Nurburgring Racing Track record,

    Then now it’s also difficult to overtake Xiaomi SU7.

    Like or Dislike: Thumb up 6 Thumb down 6
  • Bob Mal on Jun 19, 2025 at 12:33 pm

    Well if you could have achieve 1.5s from 0-100kmh then surely it will sell right however the sub 2s has already been done by Tesla and China EV.

    Like or Dislike: Thumb up 4 Thumb down 1
  • Sabri on Jun 19, 2025 at 3:47 pm

    better scrap. italy isnt a ev powerhouse. especially malu if your ferrari is slower than a zeekr

    Like or Dislike: Thumb up 6 Thumb down 1
  • Merzwan on Jun 19, 2025 at 5:15 pm

    Cars are like watches. People will pay $100k for a mechanical watch. They wouldn’t pay the same for a smartwatch, even if said smartwatch is more accurate and can do all sorts of health monitoring. EVs are like smartwatches. Above a certain price point, they lose all desirability. Not surprised there’s no demand from Ferrari’s typical clientele.

    Like or Dislike: Thumb up 19 Thumb down 0
  • asdklfjdsf on Jun 19, 2025 at 5:24 pm

    ptuii..cant even beat perodua EV car…LOL

    Like or Dislike: Thumb up 2 Thumb down 2
  • Ferrari should focus selling EV’s in China.

    Like or Dislike: Thumb up 2 Thumb down 3
  • DonkeyKong on Jun 19, 2025 at 8:15 pm

    EVs are for people that want insane power at a low price. Ferraris, Maseratis, Alfas, etc. are desirable ICE cars for reasons completely different from what EV buyers look for. Sonorous beautiful engine and exhaust notes.. incredible driving feel, powered by a butch powerplants instead of silent soulless motors. People go for premium Italian cars for the flair, character, and mechanical beauty. Such people would not want these cars to be EVs. Hybrids are okay, but turning them into EVs will render them lame and characterless.

    Like or Dislike: Thumb up 3 Thumb down 0
 

Add a comment

required

required