Aston Martin in technology talks with Mercedes-Benz

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astonmartinlogo.jpgFuture Aston Martins could use Mercedes Benz technologies, as the luxury carmaker has had talks with the Daimler AG luxury automobile arm. It also wants to increase its production up to 8,000 cars in 2008 to 2009, up from 7,000 a year in 2007, which would creep very near its Gaydon plant maximum capacity of 9,000 units a year.

The British luxury carmaker is also in talks with LVMH’s Louis Vuitton and PPR’s Gucci on an overhaul of Aston Martin’s merchandise business. The company plans to increase merchandising revenue to US$300 million by 2009, from about US$100 million in 2006.


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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. Capt Shopalot says:

    Wow,talk about having it all

    Reply Thumb up 0 Thumb down 0
  2. MaverickNeo says:

    9,000 units per year..lolz..rare species……

    Reply Thumb up 0 Thumb down 0
  3. stevarac says:

    Off topic ;D , Paul :
    Just want to wish you and your family a healthy and prosperous
    New Year . Gong Xi Fa Cai.
    This greeting goes to all surfers as well.

    Reply Thumb up 0 Thumb down 0
  4. nmh says:

    A more proper and quality aston in future. I hope its cheaper

    Reply Thumb up 0 Thumb down 0
  5. mzfnd says:

    Whatever. Out of my range.

    Reply Thumb up 0 Thumb down 0
  6. szw says:

    don make an aston martin into large merc can d…

    Reply Thumb up 0 Thumb down 0
  7. mystvearn says:

    HIgher quality, higher price. I don’t think it will be a cheaper car soon.
    Luxury automobile arm of Diamler=Maybach?

    Reply Thumb up 0 Thumb down 0
  8. cecibo says:

    huhuhu… next aston martin will feature louis vuitton monogram leather trim seats, cool!!!

    Reply Thumb up 0 Thumb down 0
  9. mitlanevo says:

    gonna use Merc technology in Aston Martin Rapide?

    if yes, that should be great, especially when Rapide vs. Panamera……

    Reply Thumb up 0 Thumb down 0
  10. MyviKiller says:

    cecibo said,
    February 9, 2008 @ 12:12 am

    huhuhu… next aston martin will feature louis vuitton monogram leather trim seats, cool!!!
    —————————————————————-

    Hello, Aston Martin produces coats, bags and those you can get from the designer clothes stores.

    Reply Thumb up 0 Thumb down 0

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