BMW at Geneva 2008: BMW EfficientDynamics

BMW’s new EfficientDynamics brand was the most obvious thing they were pushing at the 2008 Geneva Motor Show. This is an interview with Jan-Christiaan Koenders, BMW’s Director of Brand Communication about what EfficientDynamics is and why it is important for BMW. The gist of it is that BMW wants to incorporate little features that can save energy in all of its cars rather than just lump everything into one flagship hybrid. This is evident with the inclusion of start-stop and brake energy regeneration features across the product range. Watch the video after the jump.

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VIDEO: BMW at Geneva 2008: BMW EfficientDynamics