BMW’s new EfficientDynamics brand was the most obvious thing they were pushing at the 2008 Geneva Motor Show. This is an interview with Jan-Christiaan Koenders, BMW’s Director of Brand Communication about what EfficientDynamics is and why it is important for BMW. The gist of it is that BMW wants to incorporate little features that can save energy in all of its cars rather than just lump everything into one flagship hybrid. This is evident with the inclusion of start-stop and brake energy regeneration features across the product range. Watch the video after the jump.
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VIDEO: BMW at Geneva 2008: BMW EfficientDynamics
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
Ugly rims.