Kia Lotze Innovation
Click to enlarge

The facelifted Kia Optima (known as the Magentis in Europe) is now on sale in the Korean market as the Kia Lotze Innovation. Interestingly Kia has decided to offer two different stylings for the car like what Honda is doing with its Accord. One has a more mature styling (the original) while the other is sportier, but strangely Kia has decided to offer both in the same market.

The previous design is now called the Kia Lotze Advance while the new car is called the Kia Lotze Innovation. Perhaps this is because there are some who prefer the more grown-up outlook of the pre-facelift car.

Look after the jump for more details on the facelifted Lotze.

The revised bumpers have made the car 55mm longer but it is likely that the interior and luggage room remains the same because of the same structure carried over. Details about the new facelifted Kia was scarce when the export market facelift was unveiled at the New York International Auto Show this year, but now we have full details and images of the car, even though some styling bits are different.

For one, the Korean market Kia Lotze Innovation has a different grille design that has more elements of chrome in it, with thin horizontal bars as opposed to the NYIAS model’s honeycomb grille. The alloy wheels are also 5-spoke but the Korean version’s spokes have a little split in the middle. The rear brake lamp cluster is now lights up via LED.

Kia Lotze DashboardThe interior lighting is now predominantly red with a little blue here and there. The meter cluster now consists of three separate meter with its own cowling. The premium audio system partner for the car is now JBL instead of the superb Infinity system which is offered on the local Kia Optima sold here. The steering wheel now has paddle shifts.

Kia has added a new feature called the Eco Driving System, which is essentially a digital version of the little analog meter that shows your fuel consumption in BMWs. There is an eco lamp on one of the meter gauges. When you are driving economically, the system lets you know with a green light. If you are doing anything which guzzles fuel such as hard acceleration it changes to red. During normal or average fuel consumption the light turns white.

This feature is intended to train the driver to chase the green light, so that he or she will switch to a more fuel efficient driving behaviour in efforts to keep the eco lamp green as often as possible. A real life test by Kia resulted in the car achieving 13.8km per litre, or roughly 20% better than the car’s official rated fuel consumption.

The 2.0 litre model is now upgraded with Dual CVVT which pushes up power from 144 PS to 163 PS. This is mated to either a 5-speed manual or a 4-speed auto. The 2.4 litre model also gets the Dual CVVT system, and now puts out 179 PS instead of the pre-facelift model’s 161 PS. The slushbox for the 2.4 has 5 cogs instead of 4.

Look below for more photos of the Kia Lotze Innovation as well as a few interesting videos including one that features a Korean lady explaining more about what’s new with the car. Too bad it’s all in Korean though.

Kia Lotze Innovation
Click to enlarge

Kia Lotze Innovation
Click to enlarge

Kia Lotze Innovation
Click to enlarge

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation
Click to enlarge

Kia Lotze Innovation
Click to enlarge

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

Kia Lotze Innovation

VIDEO: Kia Lotze Innovation Product Walkthrough

VIDEO: Kia Lotze TVC 1

VIDEO: Kia Lotze TVC 2

VIDEO: Kia Lotze TVC – “The Making of”