Peugeot 407
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Nasim Sdn Bhd has launched the facelifted Peugeot 407, now available in showrooms around Malaysia. The new Peugeot 407 is locally assembled and comes in two trim levels. Both come with the 2.0 litre Peugeot EW10A engine with variable valve timing producing 140 horsepower at 6,000rpm and 200Nm of torque at 4,000rpm. The Tiptronic System Porsche 4-speed automatic has also been revised.

The high-end model comes with full leather interior and integrated GPS navigation, a first at this price point. It is not an aftermarket unit but is integrated into the 407’s dashboard. It is priced at RM133,888 OTR.

For the version without GPS and cloth seats, you pay RM125,888. These are great prices for an European D-segment, and for those who care about safety the 407 also scores a high 5 stars on the EuroNCAP crash test and comes with 7 airbags (driver, passenger, driver side knee, driver side, passenger side and 2 curtain airbags). Five colours are available – Aluminium, Iron Grey, White Gold, Montebello Blue and Nera Black. You can also visit their 407 microsite for more info.

Peugeot 407 – RM125,888
  • 140hp 200Nm 2.0L VVT engine
  • 4-speed Porsche Tiptronic automatic
  • 240W 10 speaker JBL hi-fi with subwoofer
  • Boot-mounted CD changer
  • Trip computer
  • Auto-dimming rear view mirror
  • Electric front seats
  • Driver’s seat lumbar adjustment
  • Auto-height adjustment Xenon headlamps
  • Electric folding and adjustable wing mirrors
  • 17 inch alloys with 215/55R17 tyres
  • Anti-lock Brakes (ABS)
  • Electronic Brakeforce Distribution
  • Emergency Brake Assist
  • Electronic Stability Program (ESP)
  • 7 airbags (2 x front with passenger side disable switch, driver knee, 2 x curtain, 2 x side)
  • 5-star Euro NCAP rating
  • Cruise Control
  • Rear air-cond vents
  • Dual-zone climate control
  • Active carbon/pollen filter
  • Rake and reach adjustable steering
  • Automatic light-sensing headlamps
  • Front foglamps
Peugeot 407 – RM133,888
  • All of the above
  • Leather seats, steering wheel and gear knob
  • 7 inch dash-integrated LCD screen with GPS navigation

It looks like Nasim Sdn Bhd wants to officially enter the market with its first Peugeot offering with a big impact, as the good prices and equipment levels indicate. The 407 is assembled in Gurun, Kedah with 40% local content.

Peugeot director operations director for Asia-Pacific and Africa Francois Poirier said upcoming Peugeot vehicles for the local market included the 207 GTI, the 207cc, the 308 and the 308RCZ. The 308 is next in line, to be launched by Q4 2008. To support sales two more 3S centers similiar to the flagship Blue Box in Glenmarie would be opened in Penang and Kuala Lumpur.

More images after the jump.

Peugeot 407
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Peugeot 407

Peugeot 407
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Peugeot 407