Proton received an encouraging number of bookings at the recently concluded Thailand International Motor Expo 2009, which was held from 2 to 13 December in Bangkok. The company’s order books were filled with 1,388 bookings from a total of 25,220 orders placed at the Expo.
In fact, Proton recorded higher figures than all brands except for Toyota, Honda, Isuzu, Mazda and Mitsubishi, most of which have pick-ups in their range. Not bad at all for a relatively new player in the market.
The Exora, which made its Thai debut at the show, was the best selling Proton model with 825 bookings, or almost 60 per cent of total orders. The Savvy was the next best-seller with 270 units. Proton’s MPV is priced from 700,000 baht in Thailand, while its supermini starts from 399,000 baht. Meanwhile, 155 people put their names down for the Persona CNG, which is powered by compressed natural gas.
Since entering the Thai market in 2007, Proton has successfully placed itself among the top 10 brands in passenger car sales and things are definitely looking up for them in the Land of Smiles.