Audi has announced its plans for 2010 and it looks exciting. The four rings will launch the A1, A7, A8, R8 Spyder and Q5 Hybrid next year, with the latter reaching the market at the start of 2011 as the brand’s first full hybrid model.
The A1 will be a premium small car that rivals BMW’s MINI. The A8 limo we’ve already seen, and the R8 Spyder is a drop top version of Ironman’s car. The A7 meanwhile, is a big four-door coupe which was previewed by the Audi Sportback concept at the 2009 Detroit show. It will play in the same segment as the A8, but for more bold tastes.
Audi has also commited to invest in new products and technologies. In coming years, Audi will set aside 5.9 billion euros (about 80 per cent of its total investment in fixed assets) for new product development, further optimization of conventional drivelines and the development of electric and hybrid models. The target is that by 2015, the Audi range will have 42 models from the current 34.
From now to 2012, approximately 2.5 billion euros will be invested at Ingolstadt and about 1.3 billion euros at Neckarsulm. A new transmission and emissions center will be opened at the Ingolstadt plant, and other investment priorities will be stamping tools for the new Audi A1 and the manufacturing structures for the A3 and A4 models. The investment focus in Neckarsulm will be on the A6, A7 und A8 models and new engine-function test rigs.