After the image leak of its new 508 sedan that we carried earlier, Peugeot has officially released pictures and some details on its D-segment contender. It will get a debut at the Paris Motor Show in October and will go on sale in Europe at the beginning of 2011. Next year will also see production start in China to serve what is now the world’s biggest auto market.

The 508 will be available in two body styles – saloon and wagon/estate. Based on PSA’s Platform 3, the 508, which will replace the 407 and 607, will be 4.79m long whereas the wagon is longer at 4.81m. The 407 is 4.69m long, so there’s a substantial increase in footprint here. Cabin and boot volume is up on the 407, although it’s not revealed by how much. For comparison, the big sized Honda Accord we have here is 4.95m long.

We see the 508’s cabin for the first time here, and Peugeot says that it combines hi-tech with high quality materials. The French brand aimed for “indisputable perceived quality” for the interior, both visually and to the touch.

The 508 range will include a hybrid with HYbrid4 technology. It’s capable of 200 hp and has an all-wheel drive setup. On electric-petrol mode, the 508 hybrid produces 99 g/km of CO2, which is unheard of in a big car like this. Standard engines are all “well positioned in their categories in terms of performance and driveability, fuel consumption and CO2 emissions”. The 508 will feature Peugeot’s e-HDi stop and start system, the first of a new generation of stop start systems which offers improved driveability and 15% better economy.

Pictures are after the jump.

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