According to a Reuters report, Ford is set to introduce no less than 15 new models into the Chinese market by 2015 as part of its agressive expansion plans in the world’s number one automotive market.
The company said in a statement that it will be doubling its dealerships in the country from the 340 now over the next five years, and is looking to add 1,200 employees into its workforce there.
The blue oval already makes the Mondeo, Fiesta and Focus, among others, in China, in partnership with Chongqing Changan Automobile and Mazda, and also holds a 30% stake in light commercial vehicle manufacturer Jiangling Motors.
Ford sold 53,440 units in China last month, a 20% increase from the same period in 2010, a significant percentage rise in an overall market that has only grown 5.4% for the month, year on year, the report adds. It’s still a ways away from catching top dog GM though, which sold just over 233,000 vehicles in March. Undoubtedly, it’s looking at closing the gap in a big way over the next five years with the introduction of all those new models.
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Ford and Chervolet still struggle for widening their market spread over aisa. For those of you aiming for continental car with cheap prices. Go for it and proven that they can sell the product in our contry. Ford and Chervolet haing same footstep as kia and hyundai come across before. Wish T&H goodluck.
US Consumer ditch Ford for Japanese & Korean Car, so Ford have no choice but to try their luck in China or else another pre bankrupcy rescue plan.
Soooo unpatriotic…
Wow i’m glad you’re not a journalist. Ford beat Toyota to be number two in US last year, and in March this year overtook GM too. Check first, then post, ok? Ford has been really aggressive these days…
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