Jaguar Land Rover and Chery seal US$2.8 bil joint venture deal to build and sell vehicles in China

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Jaguar Land Rover and Chery seal US$2.8 bil joint venture deal to build and sell vehicles in China

Jaguar Land Rover is looking to make serious inroads in China, with the intent signaled by the finalisation of a joint venture agreement with Chery Automobile to manufacture and sell vehicles in the country.

The deal, worth 17.5 billion yuan (US$2.8 billion), is a boost for JLR’s efforts in expanding its market and reach in the No 1 auto market in the world, but it will still need regulatory approval, reports indicate. The two companies will now follow the official process to form a JV company in the country.

The joint venture concern, which will have its operations base located in eastern China, is set to build both Jaguar and Land Rover vehicles as well as planned JV-branded vehicles and engines, and will also sell the vehicles. The coperation will also see the setting up of an R&D facility.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • P2 on Mar 22, 2012 at 1:49 pm

    Aiyoooo…why not JV in Me’sia maaa. With PROTON kaaa…with DRB-Hicom kaaa…with PERODUA kaaa…

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  • huha on Mar 22, 2012 at 2:02 pm

    baik utk 2-2 pihak. positif bg Chery bg tambah dana dan teknologi. Positif bg JLR bagi menambah volume jualan. perlu ingat pasaran di China adalah pasaran tbesar d dunia juga pasaran tbersar bg kereta mewah

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  • Abuya on Mar 22, 2012 at 6:56 pm

    Beli viva = Wah, i get Toyota maa
    Beli vios= Wah, i get Lexus maa
    Beli flx= Wah, i get Lotus
    Beli Chery QQ= Wah, i get Jaguar. Oh, yeah…

    Lepas ni leh tayang jaguar kat member opis. Sure depa jelez… Hehehe

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  • Yk on Mar 22, 2012 at 9:30 pm

    Isn’t Jaguar and Range Rover owned by Tata, India?

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