Jaguar Land Rover is looking to make serious inroads in China, with the intent signaled by the finalisation of a joint venture agreement with Chery Automobile to manufacture and sell vehicles in the country.
The deal, worth 17.5 billion yuan (US$2.8 billion), is a boost for JLR’s efforts in expanding its market and reach in the No 1 auto market in the world, but it will still need regulatory approval, reports indicate. The two companies will now follow the official process to form a JV company in the country.
The joint venture concern, which will have its operations base located in eastern China, is set to build both Jaguar and Land Rover vehicles as well as planned JV-branded vehicles and engines, and will also sell the vehicles. The coperation will also see the setting up of an R&D facility.
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Aiyoooo…why not JV in Me’sia maaa. With PROTON kaaa…with DRB-Hicom kaaa…with PERODUA kaaa…
because proton is too arrogant..
baik utk 2-2 pihak. positif bg Chery bg tambah dana dan teknologi. Positif bg JLR bagi menambah volume jualan. perlu ingat pasaran di China adalah pasaran tbesar d dunia juga pasaran tbersar bg kereta mewah
Beli viva = Wah, i get Toyota maa
Beli vios= Wah, i get Lexus maa
Beli flx= Wah, i get Lotus
Beli Chery QQ= Wah, i get Jaguar. Oh, yeah…
Lepas ni leh tayang jaguar kat member opis. Sure depa jelez… Hehehe
Isn’t Jaguar and Range Rover owned by Tata, India?