BMW 5 Series wins award, ActiveHybrid announced

BMW 5 Series wins award, ActiveHybrid announced

The BMW 5 Series adds another feather to BMW’s already very feathered hat. The research firm Frost & Sullivan has named the 5 Series ‘Luxury Car of the Year’ at the 2012 Frost & Sullivan Malaysia Excellence Awards.

The award recognizes outstanding achievements and superior performance in areas such as leadership technological innovation, customer service and strategic product development.

BMW 5 Series wins award, ActiveHybrid announced

This award is now shares trophy space in its cabinet with more than 70 international awards. Other awards won includes ‘Red Dot Design award’, ‘2010 Good Design Award’, ‘iF Product Design Award’, ‘Germany’s Favourite Car’, ‘Car of the Year’ in UK and other countries including Malaysia.

Mr. Geoffrey Briscoe, Managing Director of BMW Group Malaysia said that the success of the 5 Series in Malaysia is only matched by its sales success. The car sold 3,710 units since its introduction in 2010.

BMW 5 Series wins award, ActiveHybrid announced

Briscoe then gives us something to chew on by saying that the BMW ActiveHybrid models will be introduced this year starting with the BMW ActiveHybrid 5. He adds that BMW will bring in the full range of ActiveHybrid vehicles shortly after. This means that we will welcoming the BMW ActiveHybrid 3 and the BMW ActiveHybrid 7 sooner than you think.

When that becomes a reality, BMW will have a complete portfolio of long range, fuel-efficient cars, which include the Advanced Diesel models. This will be an interesting year for BMW.

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Chris Ng

Chris Ng believes that all cars are made equal, and each one has its own unique story to tell. As such, the ex-advertising man is here doing what he truly loves, which is authoring the allegories and anecdotes of automobiles. Having served time in a motoring mag, he believes there's nothing more sublime than keeping the pedal floored and things burbling in top gear.

 

Comments

  • hway de Cruz on Apr 18, 2012 at 12:48 pm

    fantastic car with great technology but totally unacceptable insane taxes n excise duties, not justifiable at all

    Like or Dislike: Thumb up 0 Thumb down 0
    • Don’t worry. They are not targeting you as a customer. You are in the wrong income bracket for this. The have plenty of customers in the right bracket.

      Like or Dislike: Thumb up 0 Thumb down 0
  • they deserve the award

    Like or Dislike: Thumb up 0 Thumb down 0
  • VOLVO FOR LIFE on Apr 18, 2012 at 6:48 pm

    if activehybrid to be introduce here, pair it with a 2.0 or don’t bother. target Ultimate Income Earner, but feel more like Ultimate Sucker. Give better specs la bmw malaysia. don’t so stingy.

    Like or Dislike: Thumb up 0 Thumb down 0
    • BeemerFreak on Apr 19, 2012 at 10:06 am

      I think it is our lunatic policy and not BMWs fault is engine pairing…… WHile people gauge greeness using CO2, our policy ask for hybrids below 2.0L which does not make sense, who are we trying to protect again? When only can we stop protecting, if you dont teach you children to fish, they will constantly get hungry if u dont give them fish, wake up idiots…

      Like or Dislike: Thumb up 0 Thumb down 0
 

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