The BMW 5 Series adds another feather to BMW’s already very feathered hat. The research firm Frost & Sullivan has named the 5 Series ‘Luxury Car of the Year’ at the 2012 Frost & Sullivan Malaysia Excellence Awards.
The award recognizes outstanding achievements and superior performance in areas such as leadership technological innovation, customer service and strategic product development.
This award is now shares trophy space in its cabinet with more than 70 international awards. Other awards won includes ‘Red Dot Design award’, ‘2010 Good Design Award’, ‘iF Product Design Award’, ‘Germany’s Favourite Car’, ‘Car of the Year’ in UK and other countries including Malaysia.
Mr. Geoffrey Briscoe, Managing Director of BMW Group Malaysia said that the success of the 5 Series in Malaysia is only matched by its sales success. The car sold 3,710 units since its introduction in 2010.
Briscoe then gives us something to chew on by saying that the BMW ActiveHybrid models will be introduced this year starting with the BMW ActiveHybrid 5. He adds that BMW will bring in the full range of ActiveHybrid vehicles shortly after. This means that we will welcoming the BMW ActiveHybrid 3 and the BMW ActiveHybrid 7 sooner than you think.
When that becomes a reality, BMW will have a complete portfolio of long range, fuel-efficient cars, which include the Advanced Diesel models. This will be an interesting year for BMW.