Yes, Shell is offering Malaysian motorists the chance to own Ferraris, again! Only this time, they are not the usual realistic looking scale models but LEGO versions. Malaysia is one of the first countries in the world to see the introduction of a limited edition, buildable range of Ferrari models made from LEGO bricks.
Featuring the smallest pull-back motor ever produced by LEGO, the unique range represents the first time in the Danish toy company’s history that any vehicle of this size will have powered wheels. The cars are capable of performing a minimum of 300 pulls, propelling a 30g vehicle a minimum of two metres.
The unique LEGO Ferrari models and LEGO minifigures can be bought at Shell stations nationwide with a minimum RM40 purchase and a BonusLink swipe. The little cars are RM12.90 each and they will be available from today till 3 February 2013.
“This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for whilst incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO bricks, we think these toys will prove an exciting reward for our customers,” says Azman Ismail, MD of Shell Malaysia Trading and Shell Timur.
For more information on this promotion, visit www.shell.com.my/LEGO