Audi’s crushingly dominant streak in Le Mans 24 Hours (a record 12 wins over the last 14 years) is surely turning heads and the German car maker is quick to draw connections between its success and its road cars. Weird though, that the model it has chosen to crown the motorsport links is not the R8 supercar, but the Audi RS6 Avant uber-wagon.

The video ad above places the latest Audi R18 e-tron quattro race car in everyday road car scenarios (picking someone up at the airport, drive down to the lake for a spot of fishing, taking the dogs out for a drive, etc.), before morphing into an RS6 Avant right at the end. Very cool.

Now, the Audi RS6 does not have a diesel engine, nor is it an e-tron hybrid like the endurance racer. But it does have quattro all-wheel drive and with 560 PS and 700 Nm of torque from its twin-turbo 4.0 litre TFSI V8 engine, it’s a seriously quick machine (0-100 km/h in 3.9 seconds and a 300 km/h top speed with Dynamic Plus package).