Activity is ramping up for the Kuala Lumpur International Motor Show 2013 (KLIMS13), which will take place this November 15-24 at the Putra World Trade Centre.
Show organiser Malaysian Automotive Association (MAA), which is anticipating 330,000 visitors over the 10-day event, has kicked off an extensive advertising and promotion campaign leading up to this year’s edition of the triennial exhibition.
Aside from intimating a host of promotional activities for the show, the list of official media partners (which includes this publication) was also announced today at the launch of the A&P campaign, which was officiated by the Minister of Tourism and Culture, Datuk Seri Mohamed Nazri Abdul Aziz.
The MAA also took the opportunity to announce two more vehicles as grand prizes for show visitors, and in keeping with the show’s theme of “Efficiency in Motion,” both are hybrids – a Toyota Prius Luxury 1.8L and a Honda CR-Z are the cars up for grabs.
There’s also a Volkswagen Beetle 2.0 TSI to be won, though as mentioned in an earlier post, you’ll have to be a Maybank customer in order to be in the running to win that one. Maybank is the official financial partner for KLIMS13.
AirAsia is the show’s official airline, and will be promoting Malaysia’s motor show to travellers around the region by running a KLIMS13 low fare promotion for a specific travel period coinciding with the show dates. The offer will be extended to those who book their flights with AirAsia for routes connecting KL to Singapore, Thailand and Indonesia.
As of now, brands that have confirmed their participation at the event include Honda, Toyota, Volkswagen, Nissan, Hyundai, Peugeot, Ford, Lexus, Infiniti, Perodua, Isuzu, Daihatsu, Citroen and Subaru. It’s not all passenger cars, of course; a commercial vehicles showcase will also be seen at the show, and there’ll also be a section dedicated to car accessories.
Entrance ticket prices for KLIMS13 will remain as with previous shows, at RM15 for weekdays and RM20 for weekends. Children under the age of 12 will enjoy a concessionary ticket rate of RM5 for all days. There’s also a family package for parents with children under the age of five, at RM30 for the whole family on weekdays and RM40 on weekends.
Stay tuned for more KLIMS13 updates as we go along. You can also follow KLIMS13 via its Facebook page.