AirAsia has been appointed as the Official Airline of the upcoming Kuala Lumpur International Motor Show 2013. KLIMS13, organised by the Malaysian Automotive Association (MAA), will take place from November 15-24 at the Putra World Trade Centre.

AirAsia will be promoting Malaysia’s motor show to travellers around the region by running a KLIMS13 low fare promotion for a specific travel period coinciding with the show dates. The offer will be extended to those who book their flights with AirAsia for routes connecting KL to Singapore, Thailand and Indonesia.

The partnership deal will also benefit showgoers as AirAsia is sponsoring free air tickets for lucky visitors. The budget airline is also sponsoring flights for the region’s media members to KL to cover KLIMS13.

With the theme “Efficiency in Motion” the organiser is encouraging KLIMS13 exhibitors to showcase cutting edge vehicles that support fuel efficiency and stringent emission standards amidst new launches, concept cars and performance cars, according to MAA.