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It looks like Toyota is getting ready to unveil the updated version of the Camry very soon. “On April 16 at the New York International Auto Show, we will make an important announcement about America’s best-selling car, the Toyota Camry,” said a press statement from Toyota USA.

Of what is to be referred to as the 2015 Toyota Camry (following US naming conventions), it was announced last January by Kevin Hunter, head of Toyota’s US design studio that it will have a “more emotional, more impactful design.” That will surely take a lot of doing, but we’ll see.

The Camry in question here is the American version (the red car above), of course, not the ASEAN one we are familiar with. But it’s only natural that ours will be updated not long after too. Whether the two variations will look as drastically different as the US-market and rest-of-the-world Corollas remains to be seen.

Not to forget, appearance is just one of many things that the Camry lacks next to its newer and fresher Japanese rivals, not to mention the all-new Hyundai Sonata that will also make its American debut at the New York show. So it goes without saying that the rest of the car will have to be improved accordingly too.

If you haven’t already, watch how far behind the Camry has fallen when we pitched it against the latest Honda Accord and Mazda6.