Audi A8 L 3.0 TFSI facelift now on sale at RM689,500

Audi_A8_facelift_Malaysia_002

Euromobil has finally announced the availability of the facelifted Audi A8, after putting up specifications and pricing of the sole long-wheelbase 3.0 TFSI quattro model on its website last week. The new car retails at the same previously reported price of RM689,500 on the road without insurance, RM30,700 more than the outgoing model.

To recap, the Audi A8 L 3.0 TFSI gains some extra standard equipment, in addition to the aesthetic enhancements brought on by the facelift, to offset the sizeable premium. These include the new Matrix LED headlights with sequential indicators, as well as the rear-seat entertainment system that was previously a cost option.

Speaking of options, the options list has been expanded for the new model, and includes variable-assistance dynamic steering, a 19-speaker 1,400 W Bang & Olufsen sound system and a suite of driver assistance systems – an improved night vision assistant, park assist with 360-degree view and a head-up display. The new active lane assist is conspicuously missing.

Audi_A8_facelift_Malaysia_006

The 3.0 litre turbocharged and direct-injected V6 produces 20 hp more than before at 310 hp from 5,200 to 6,500 rpm. Torque has also increased by 20 Nm to 440 Nm produced between 2,900 and 4,750 rpm. As before, it is mated to an eight-speed automatic gearbox which sends power to all four wheels.

The 0-100 km/h sprint is done in 5.9 seconds (0.3 seconds quicker than before), while top speed is limited to 250 km/h. Combined fuel consumption is rated at 7.9 litres per 100 km.

As with all Audis sold in Malaysia, the Audi A8 L 3.0 TFSI comes with a four-year warranty. Six colours are available – Argus brown, Foil silver, Ibis White, Havana Black, Oolong Grey and Moonlight Blue.

With such performance, the new car still isn’t exactly overpriced even with the higher price, considering the equivalent BMW 740Li, previous-generation Mercedes-Benz S 350 L and Jaguar XJ L 3.0 SC all cost north of RM800k.

As we reported last week, however, the game has moved on with the W222 S-Class, with the S 400 L Hybrid benefitting from duty exemptions through the 2014 National Automotive Policy (NAP). The A8 can’t even compete with the CBU car’s price of just over RM600k, let alone the locally-assembled car’s RM587,888 price tag. Need we mention that the S-Class is more fuel efficient and better-equipped?

You can head to our new car research site, CarBase.my for the full specifications and equipment of the new A8. You can also compare it to its nearest rivals – although Audi might not want you put it side-by-side with the new S-Class…

Looking to sell your car? Sell it with Carro.

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Get the new S-Class Hybrid. Better buy and class! Safe a lot of money as well.

    Like or Dislike: Thumb up 39 Thumb down 1
    • Same L0r on Jun 04, 2014 at 1:46 pm

      The cronies are always lucky as they got more models with more frequent face lift to choose from.

      Like or Dislike: Thumb up 5 Thumb down 15
      • chirp on Jun 04, 2014 at 9:14 pm

        Wah why so cheap? No excise duty already? RM68950 only.

        Like or Dislike: Thumb up 1 Thumb down 7
      • teamsleepnine on Jun 04, 2014 at 11:43 pm

        lol….dude,you don’t need to be crony to afford an 600k car.
        if you think that way man,I feel sorry for you.

        Like or Dislike: Thumb up 8 Thumb down 0
    • OMG…Boring car with expensive price tag…puihhhh…

      Like or Dislike: Thumb up 1 Thumb down 6
  • Should go for Mercedes S400 anytime and save that 100k!

    Like or Dislike: Thumb up 34 Thumb down 1
    • tishaban on Jun 04, 2014 at 3:16 pm

      Some people will always have more money than they know what to do with. The extra 100k is pocket change for them.

      I guess these are the people Audi’s targeting with the A8L…

      Like or Dislike: Thumb up 7 Thumb down 2
  • Najib Razak (Member) on Jun 04, 2014 at 1:28 pm

    Good car indeed. Very handsome and powerful.

    Like or Dislike: Thumb up 30 Thumb down 5
  • heybadigol on Jun 04, 2014 at 2:07 pm

    Poor Audi salesman. How to sell like this? Malaysians in general already prefer a Merc over an Audi, even if the Merc costs more. But in this case, the Merc is a LOT cheaper. Euromobil needs to rethink the pricing strategy.

    Like or Dislike: Thumb up 14 Thumb down 3
    • kadajawi (Member) on Jun 05, 2014 at 4:10 am

      Not possible, if they had to compete with the Merc they would have to sell at a big loss. They need to get a hybrid A8 CKDed in Malaysia ASAP if they want to compete, to get the tax cuts.

      To be honest I don’t think such expensive cars should be tax exempt, no matter how clean they are. All the tax income that is lost, from people who shouldn’t get tax cuts.

      Like or Dislike: Thumb up 6 Thumb down 0
  • seancorr on Jun 04, 2014 at 4:42 pm

    This one will be sitting in the showroom for quite a while…..

    Like or Dislike: Thumb up 11 Thumb down 1
  • DOA – Dead On Arrival. Murdered by CKD S400L Hybrid.

    Like or Dislike: Thumb up 10 Thumb down 1
  • panda cadburry on Jun 04, 2014 at 5:22 pm

    http://digitalpricelist.mercedes-benz.net.my/s-class/#page/4

    Whoa, for sure the S-class will sell like hot cakes than this. Cheaper than the audi and fully equipped. Much more handsome too. Good bye audi!

    It is pity the new A8 still look the same as the pre-facelift. Interior too. Not so much difference.

    Gotta test drive the new S400L soon..

    Get a merc with 100k to spare. You can buy fuel enough for you to go to the moon

    Like or Dislike: Thumb up 6 Thumb down 0
  • Jaybond on Jun 04, 2014 at 5:55 pm

    Mercedes is always 1 or 2 years ahead than the rest of the competition when it producing to the latest Limousine segment model (just like the way BMW is doing with their class leading 3-series model in the compact Executive segment). This facelifted Audi A8 is comparable to the previous gen Merc S-Class, but definitely not the latest one.

    Like or Dislike: Thumb up 7 Thumb down 2
  • Arnav N on Jun 04, 2014 at 6:50 pm

    My condolences to the Audi A8 (and BMW 7 series)

    Like or Dislike: Thumb up 11 Thumb down 2
  • sick&tired on Jun 04, 2014 at 10:07 pm

    nice to see audi getting a taste of their own medicine! Now its mercedes turn to do the screwing! BMW, when is it going to be your turn?

    Like or Dislike: Thumb up 3 Thumb down 0
  • teamsleepnine on Jun 04, 2014 at 11:41 pm

    w222 s class thank you….heck even w221 i would

    Like or Dislike: Thumb up 1 Thumb down 0
  • azrai on Jun 05, 2014 at 8:37 am

    The rear should be Preve’s next buttlift.

    Like or Dislike: Thumb up 0 Thumb down 1
  • heybadigol on Jun 05, 2014 at 9:16 am

    Just realised it has something very rare in ultra luxury German cars = a spare tyre! They should make this the selling point of this car. As well as those matrix headlamps. I predict that this will be a very rare car on Malaysian roads. Most Towkays/big bosses will be sitting in the plush rear thrones of their S Class Hybrids, while those who dare to be different will be in the A8 (and driving them on their own).

    Like or Dislike: Thumb up 2 Thumb down 0
 

Add a comment

required

required