Euromobil has finally announced the availability of the facelifted Audi A8, after putting up specifications and pricing of the sole long-wheelbase 3.0 TFSI quattro model on its website last week. The new car retails at the same previously reported price of RM689,500 on the road without insurance, RM30,700 more than the outgoing model.
To recap, the Audi A8 L 3.0 TFSI gains some extra standard equipment, in addition to the aesthetic enhancements brought on by the facelift, to offset the sizeable premium. These include the new Matrix LED headlights with sequential indicators, as well as the rear-seat entertainment system that was previously a cost option.
Speaking of options, the options list has been expanded for the new model, and includes variable-assistance dynamic steering, a 19-speaker 1,400 W Bang & Olufsen sound system and a suite of driver assistance systems – an improved night vision assistant, park assist with 360-degree view and a head-up display. The new active lane assist is conspicuously missing.
The 3.0 litre turbocharged and direct-injected V6 produces 20 hp more than before at 310 hp from 5,200 to 6,500 rpm. Torque has also increased by 20 Nm to 440 Nm produced between 2,900 and 4,750 rpm. As before, it is mated to an eight-speed automatic gearbox which sends power to all four wheels.
The 0-100 km/h sprint is done in 5.9 seconds (0.3 seconds quicker than before), while top speed is limited to 250 km/h. Combined fuel consumption is rated at 7.9 litres per 100 km.
As with all Audis sold in Malaysia, the Audi A8 L 3.0 TFSI comes with a four-year warranty. Six colours are available – Argus brown, Foil silver, Ibis White, Havana Black, Oolong Grey and Moonlight Blue.
With such performance, the new car still isn’t exactly overpriced even with the higher price, considering the equivalent BMW 740Li, previous-generation Mercedes-Benz S 350 L and Jaguar XJ L 3.0 SC all cost north of RM800k.
As we reported last week, however, the game has moved on with the W222 S-Class, with the S 400 L Hybrid benefitting from duty exemptions through the 2014 National Automotive Policy (NAP). The A8 can’t even compete with the CBU car’s price of just over RM600k, let alone the locally-assembled car’s RM587,888 price tag. Need we mention that the S-Class is more fuel efficient and better-equipped?
You can head to our new car research site, CarBase.my for the full specifications and equipment of the new A8. You can also compare it to its nearest rivals – although Audi might not want you put it side-by-side with the new S-Class…
Get the new S-Class Hybrid. Better buy and class! Safe a lot of money as well.
The cronies are always lucky as they got more models with more frequent face lift to choose from.
Wah why so cheap? No excise duty already? RM68950 only.
lol….dude,you don’t need to be crony to afford an 600k car.
if you think that way man,I feel sorry for you.
OMG…Boring car with expensive price tag…puihhhh…
Should go for Mercedes S400 anytime and save that 100k!
Some people will always have more money than they know what to do with. The extra 100k is pocket change for them.
I guess these are the people Audi’s targeting with the A8L…
Good car indeed. Very handsome and powerful.
Buy one for Rosmah ..
rosmah would say to hell with audi and merz. i want my RR
it’a handsome that show sadface design.
Poor Audi salesman. How to sell like this? Malaysians in general already prefer a Merc over an Audi, even if the Merc costs more. But in this case, the Merc is a LOT cheaper. Euromobil needs to rethink the pricing strategy.
Not possible, if they had to compete with the Merc they would have to sell at a big loss. They need to get a hybrid A8 CKDed in Malaysia ASAP if they want to compete, to get the tax cuts.
To be honest I don’t think such expensive cars should be tax exempt, no matter how clean they are. All the tax income that is lost, from people who shouldn’t get tax cuts.
This one will be sitting in the showroom for quite a while…..
DOA – Dead On Arrival. Murdered by CKD S400L Hybrid.
http://digitalpricelist.mercedes-benz.net.my/s-class/#page/4
Whoa, for sure the S-class will sell like hot cakes than this. Cheaper than the audi and fully equipped. Much more handsome too. Good bye audi!
It is pity the new A8 still look the same as the pre-facelift. Interior too. Not so much difference.
Gotta test drive the new S400L soon..
Get a merc with 100k to spare. You can buy fuel enough for you to go to the moon
Mercedes is always 1 or 2 years ahead than the rest of the competition when it producing to the latest Limousine segment model (just like the way BMW is doing with their class leading 3-series model in the compact Executive segment). This facelifted Audi A8 is comparable to the previous gen Merc S-Class, but definitely not the latest one.
My condolences to the Audi A8 (and BMW 7 series)
nice to see audi getting a taste of their own medicine! Now its mercedes turn to do the screwing! BMW, when is it going to be your turn?
w222 s class thank you….heck even w221 i would
The rear should be Preve’s next buttlift.
Just realised it has something very rare in ultra luxury German cars = a spare tyre! They should make this the selling point of this car. As well as those matrix headlamps. I predict that this will be a very rare car on Malaysian roads. Most Towkays/big bosses will be sitting in the plush rear thrones of their S Class Hybrids, while those who dare to be different will be in the A8 (and driving them on their own).