Citroen Divine DS concept – new DS design direction

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Previewed ahead of its Paris Motor Show debut next month, this is the Citroen Divine DS Concept. Totally bizarre, yet pretty, isn’t it? But don’t hope on it reaching production anytime soon, though, as this is more of a hint of the sub-brand’s future design direction rather than a teaser of an upcoming new model.

As an early pointer at future DS models, this one’s pretty distinctive. The five-door hatch wears a bold face with a big gaping grille flanked by slim, intricately detailed headlights. The Mercedes-Benz A 250 Sport’s once-idolised diamond grille has nothing on this extravagant centrepiece.

The sloping back end, meanwhile, makes do without a traditional rear window. There’s a rear view camera linked to a digital “mirror” instead. Sharp fractal-like elements take shape on the car’s roof, and continue towards the squat rear end. There’s more than a hint of the Volkswagen Scirocco to this car’s shape.

Its 4,210 mm length puts it squarely in the C-segment hatchback ballgame, but it’s significantly wider (by 170 mm) and lower (180 mm) than the current pseudo-crossover Citroen DS4. If the DS brand is planning on making a sporty hot-hatch cum coupe in the future, this would be as good a start as any.

This left-field approach to exterior design is matched to an otherworldly cabin too. It takes the DS5’s unorthodox dashboard layout to yet a different level of eccentricity. Imagined together with jeweller Swarovski and Maison Lesage, three dramatic interior finishes are showcased in the strict four-seat cabin.

Other than quick hints that it has the Peugeot RCZ R’s 270 hp 1.6 litre turbocharged engine powering the front wheels, no other detail has been released so far. But as the Citroen Divine DS concept is really more about show than go in the first place, you can’t really hold that against anybody.

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Hafriz Shah

Preferring to drive cars rather than desks, Hafriz Shah ditched his suit and tie to join the ranks of Malaysia’s motoring hacks. A car’s technical brilliance is completely lost on him, appreciating character-making quirks more. When not writing this ego trip of a bio, he’s usually off driving about aimlessly, preferably in a car with the right combination of three foot pedals and six gears.

 

Comments

  • Citroen never disappoints when it comes to car designs.
    Meanwhile at Vw, the photocopy machine is working just fine!

    Like or Dislike: Thumb up 9 Thumb down 0
  • BMW BEST on Sep 05, 2014 at 5:09 pm

    Screw that RV, spare parts issue bla bla bla
    I’m taking this beauty!!

    Like or Dislike: Thumb up 4 Thumb down 0
  • kadajawi (Member) on Sep 05, 2014 at 7:49 pm

    It’s like an Alfa Brera, just more modern and fancier. Nice!

    I guess DS wants to be the fashion brand amongst car makers… interesting.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Semi-Value (Member) on Sep 05, 2014 at 9:12 pm

    mcm alfa brera aje

    Like or Dislike: Thumb up 3 Thumb down 0
  • The face similar to Audi

    Like or Dislike: Thumb up 0 Thumb down 3
  • Laurie K Gilbert on Sep 06, 2014 at 8:43 pm

    Despite having previously written a glowing review on the 4 year ownership of a C4 Picasso C4 Grand, I would now suggest that you do NOT buy it a similar car if it has an electric hand brake. As I discovered today on a car with 57,000 kms on the clock, the reason this is a very, very bad idea is because if the battery or any of the electronics fail, the electric hand brake locks the wheels and the car cannot be moved to the flat bed tuck which Citroen Road Assist dispatches, for recovery. Should you be able to start it with jumper leads to get it on the truck, you then have the problem of releasing the brake and getting it off the truck again if it delivered to Citroen Service after closing hours. The Management of Citroen Malaysia have not properly thought through the efficient recovery of Citroen cars with electric hand brakes and for this reason, as a Citroen owner with 8 years of ownership experience, I suggest no one buy a car with an electric hand brake – I know I certainly wont ever again. Had today’s experience happened hundreds of miles from KL and at night, it truly would have been an absolute nightmare for my family and myself.

    Like or Dislike: Thumb up 3 Thumb down 0
 

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