Bugatti Chiron – finally a profitable model, says boss

In Bugatti, Cars, International News / by /

2016-bugatti-chiron- 019

Priced at 2.4 million euros (RM11 million), the Bugatti Chiron is finally expected to turn a profit for the car maker. The new price tag is almost twice that of the previous Veyron, and Wolfgang Durheimer, president of Bugatti, told The Verge that it is finally at a point where the model now makes money for the company.

“We did our homework in every dimension. This car over its lifetime, with 500 cars and a base price of € 2.4 million, is adding into the bottom line result of Bugatti and we are making money with this project,” said Durheimer, at the ongoing Geneva Motor Show.

The profitable Chiron is in stark contrast with the outgoing Veyron, which actually set the car maker back anywhere between 3.6 to 5.8 million euros, depending on which variant it was. But that didn’t stop the Volkswagen Group-owned company from producing new special editions of it, one after the other — a price it gladly paid for claiming the honour of producing the “world’s best automobile.”

Several reports also suggest that it was the Veyron’s production itself that cleared a path for the Chiron’s profitability. With the Veyron, Bugatti had to develop the world’s fastest and most powerful production model from scratch. The Chiron, on the other hand, needed only to improve on the existing template, so to speak.

Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss

Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss

Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss

Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss
Bugatti Chiron – finally a profitable model, says boss

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Chris Aaron

With an equal passion for fast cars and everyday workhorses, Chris Aaron maintains a passion for European makes, Formula 1, playing the electric guitar and spending endless hours on the PlayStation - first-person shooters and the Gran Turismo franchise are his favourites. He also finds it strange to have written this in the third person.

 

Comments

  • Faiz on Mar 05, 2016 at 6:42 pm

    Still no head unit with GPS? I’m going to Lamborghini

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  • Will Mac on Mar 06, 2016 at 5:19 pm

    I’m sure it’s stupid fast but it’s cynical Marketing exercise .. Looks dreadful.

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