In a signing ceremony at the DNC Asiatic Holdings plant in Olak Lempit, Banting, Selangor – where Demak motorcycles and scooters are assembled – Italian manufacturer MV Agusta entered into a sole distribution and assembly agreement with DNC for its motorcycles in Malaysia. Distribution of the entire MV Agusta range of premium performance motorcycles will be via Moto Varese Asiatic.
The current MV Agusta range of eight motorcycles will be brought in to Malaysia and assembled by DNC, with onward distribution by Moto Varese. Marketing plans for Malaysia includes the opening of an exclusive 3S centre in Batu Caves, Selangor after the Chinese New Year, which will provide sales, service and spare parts for MV Agusta bikes.
Plans also include opening of MV Agusta dealerships in Penang, to serve the northern region, and Johor for the south, but these will require identification of parties willing to be dedicated to the brand. Second phase of Moto Varese’s expansion will be the establishment of dealerships in Sarawak and Sabah.
During a troubled financial year, including rumours of an acrimonious relationship with 25% shareholder Mercedes-AMG, MV Agusta managed to sell 8,400 motorcycles globally, with 1,497 units being sold in Asia-Pacific. Of that number, 400 were sold in Australia, with Japan being MV Agusta’s second biggest customer in the region.