Naza Italia is running a unique Ferrari showcase in the heart of Kuala Lumpur – the Ferrari Pop-Up Experience, which is located at the main entrance of Pavilion Kuala Lumpur, is an experiential mobile showroom offering the public a more intimate view of the brand.
The showcase, which will run until September 28, features a car display area, an exclusive lounge and reception space. The two models that are on display are the Ferrari Portofino and GTC4Lusso T. In the case of the Portofino, it’s the first time the convertible has been made available for public viewing in Malaysia since its official launch in May.
According to Naza’s Automotive Group CEO Datuk Samson Anand George, the pop-up showroom offers a great preview of what the brand is all about. “Ferrari is known to be a very exclusive brand, however on this occasion we are making it more accessible. Situated amongst other luxury brands at Pavilion KL, this experiential pop-up showroom really does offer customers insight into the lifestyle that complements Ferrari ownership,” he said.
In conjunction with the showcase, Ferrari Malaysia is running a contest on Instagram until September 28, and anyone with a valid Instagram account can enter the contest, which offers official Ferrari merchandise as prizes.
Here’s how you can enter the contest. All you have to do is follow the Ferrari Malaysia Instagram account, visit Ferrari Malaysia’s pop-up showcase at Pavilion KL and take a photo of the display and post it on Instagram with a creative caption and the hashtag #ferraripopupmy, and tag three friends in your caption.
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See no touch, what’s the point?
Suddenly felt that Ferrari brand looks so low class..wrong Marketing move
It think it’s a good idea to showcase the brand to the public but they should have done this when F1 was still around back then.
Should display it at nsk supermarket entrance more accessible for general public …