UPDATE: Proton Persona SE now on sale for RM59,800!
When a new national car is about to be launched, many will start to speculate on the name, and this is also the case with the new Proton sedan.
Word passing through the grapevines is that the new Proton sedan will be called the Proton Persona, and there was even a little photo being circulated of the sedan with the word Persona on it’s number plate.
Today we get a little confirmation – though not 100% sure as it is not from Proton’s mouth. The Edge carries an article on the new Proton Sedan and it calls the new car the Proton Persona. This name is not new, as it has been used by Proton in the past as the export market Proton Wira’s name in the UK.
The article also mentions Proton targets to sell about 4,000 units of the Proton persona a month, though industry analysts from RHB Research Institute thinks a figure of 2,000 to 2,500 Proton Personas a month is more achievable and sustainable.
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Looking to sell your car? Sell it with Carro.
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AI-generated Summary ✨
Comments suggest the new Proton sedan will be called Persona, a Malay and English name that is well-received. Many believe it is a successor to the Wira, with some seeing it as a continuation of the same model line. It is viewed as a better, more international name compared to Gen2, and is thought to help rebuild Proton's image after previous issues. While critics highlight Proton's past quality problems, others see the name as a positive step towards an improved brand. There is anticipation for the launch, with discussions about whether the name will cause confusion in export markets. Overall, the sentiment is optimistic about the name and possible success of the new model.