Aston Martin “downsizes” with the Cygnet concept

Aston Martin Cygnet

Perhaps all those Myvis going around town sporting a faux E60 5-Series look had the right idea all along. The car above is not a joke – it’s the Aston Martin Cygnet, which is basically a Toyota iQ with Aston Martin design cues.

“Now is the right time for Aston Martin to take this first bold step to embark on this special project – made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ. Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market,” says Aston Martin Chief Executive, Dr Ulrich Bez.

I think the whole idea is that for Aston Martin drivers to buy a Cygnet and use it for short commutes, perhaps keeping the Aston Martin for longer trips that call for a GT car, or weekend drives to the golf course, that sort of thing. Well, that’s the official story they’re feeding us anyway. An alternative would be that Aston Martin is trying to reduce its overall average CO2 emissions ratings in order to comply with CO2 laws for its fleet of cars on sale. A low emissions iQ would be able to reduce the overall higher score of its more powerful sports cars. Maybe we’ll all get used to it later but for now I think Aston Martin design cues on a Toyota iQ looks ridiculous.

“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level,” Dr Ulrich Bez added.

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • PersonaGuy on Jun 30, 2009 at 12:37 am

    1st!!!!!! oh boy such a cute little car…

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  • roti naan1 on Jun 30, 2009 at 12:43 am

    Manufacturers that make large passenger cars venture into small car business,

    and

    manufacturers that make small cars trying their hands making bigger cars.

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  • Cross Polo on Jun 30, 2009 at 12:55 am

    after this will out myvi aston martin body kit. hahaha….

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  • farghmee on Jun 30, 2009 at 1:13 am

    how about faux koeniggsegg on myvi? haha

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  • kimi_ on Jun 30, 2009 at 1:14 am

    WOW, i will put this aston martin kit for my savvy

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  • nazri on Jun 30, 2009 at 1:19 am

    what aston martin use toyota IQ platform as their concept car… no ones will negative with that… lolz

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  • Aston Myvi on Jun 30, 2009 at 1:27 am

    ok… sell this bodykit in Malaysia market..

    so we can change the Myvi body just like changing cover appearance of handset..

    good for business!

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  • Jolly_idiot on Jun 30, 2009 at 1:29 am

    Tat's cute. Izzit Powered by V8 as well?

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  • Cutester on Jun 30, 2009 at 1:29 am

    Cute baby Aston Martin… maybe a baby Lamborghini and baby Ferrari perhaps? hehe….

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  • mitlanevo on Jun 30, 2009 at 2:19 am

    omg, speechless….

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  • linear_system on Jun 30, 2009 at 2:44 am

    yeah…yeah…when aston martin do that to toyota platform,suddenly malaysian astonished with it…great malaysian!

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  • hahaha … this is funny and not right.

    the reason people buy a aston is becasue it is big and powerful with elegance in mind. now they are degrading themselves .

    at the same time ,they should do smaller car like elise league if they really want to enter small car market.

    merc have done the right path by setting up a new company, the smart company .

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  • Maverick on Jun 30, 2009 at 3:12 am

    WTF?! Blasphemy! lo is right, they should go with a different name, not tarnish the Aston Martin name with a car like THAT!… They should take cue from Toyota, with its Daihatsu and Lexus, or like Lo said, Merc with Smart, or BMW with Minis… This is cruel… I can't even bear to look…

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  • Baby Aston Martin is nothing new, FIAT already selling it as Grande Punto for long time liao…

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  • jessy on Jun 30, 2009 at 3:41 am

    toyota iQ = £9000

    toyota iQ with aston martin emblem & grill = £19000

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  • noooooooooooooooooo………..!!!!!!!!!!!!!!!

    i agree wit maverick, this will simply ruin the 'aston martin' name!! put it under lagonda instead..

    this is rubbish, i juz cant believe this is happening.. as a huge aston enthusiast, i juz cant bear looking at that piece of crap..

    seriously, wat is dr bez thinkin???!!!

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  • mystvearn on Jun 30, 2009 at 4:44 am

    The new ford focus or Ka looks a lot like this right

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  • whatever on Jun 30, 2009 at 4:48 am

    i must say that is not the old blue ocean strategy now, they going red…all of them…

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  • Alex Khoo on Jun 30, 2009 at 4:55 am

    Imagine saying, You: dei macha, I'm driving Aston Martin lah.

    Friend: Really?

    Y: Ya, there it is.

    F: Sure or not?

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  • Looks like a baby alien

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  • droll on Jun 30, 2009 at 5:24 am

    "The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level."

    Sounds like marketing bulls*** to me!!!!

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  • bobdbilder on Jun 30, 2009 at 5:47 am

    As if the iQ wasn't overpriced already…

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  • blo0d on Jun 30, 2009 at 6:25 am

    that car is… HIDEOUS.. wtf. with big gaping mouth like that.. are they trying to suck all the children in? haha

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  • cmc80 on Jun 30, 2009 at 6:38 am

    It is TOYOTA IQ…

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  • Very cute !!

    Like or Dislike: Thumb up 0 Thumb down 0
  • Fugly.

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  • god no! please stay exclusive Aston!

    and of all small cars, why the iq?

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  • KitKat on Jun 30, 2009 at 7:54 am

    I wonder if the badge goes like this:

    Aston Martin Cygnet, engineered by Toyota…

    Just like Naza.

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  • one of the stupidest car i have ever thought of from a supercar manufacture firm.

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  • vroom-psst : evo, subaro

    vroom-vroom : skyline GTR

    vroom : ferrari

    how about aston ?

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  • Let's hope no others will follow this ……

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  • at least its engine mount at the rear or rwd, and quite high performer, think renaultsport clio wif rear engine..hehe

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  • Hassan on Jun 30, 2009 at 11:40 am

    dang~! it`ll look nice if da local shop immitate diz bodykits to myvi`s..

    hahaha

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  • Luqman on Jun 30, 2009 at 2:28 pm

    '“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level,” Dr Ulrich Bez added.'

    Dr Ulrich Bez is wrong and he knows that. Brabus offered in 2008 a package containing a Brabus SLR MCLarens roadster and a Brabus smart :

    http://www.gizmag.com/brabus-slr-mclaren-roadster…

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  • Ezwan on Jun 30, 2009 at 2:49 pm

    Toyota IQ WANNABE!! :D hehe

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  • azrai on Jun 30, 2009 at 3:46 pm

    Hahaha. Now Aston Martin same like Perodua. Debadge engineering.

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  • droll on Jun 30, 2009 at 4:46 pm

    so, seriously, what are they trying to offer to their customers here other than the looks of an aston martin? will there be any aston martin driving / engineering DNA in the car? will it sound like a DBS? will it have the luxurious interior of its bigger siblings?

    and more important, will it have a PREMIUM price tag? i can't fathom why on earth a staunch aston martin fan would want to buy such a car. it just doesn't make sense.

    open to the mass consumer market? if they price it with a premium, it'll surely fail as there are plenty of other options in that segment!

    come on, aston, cut to the chase and throw out the marketing crap. what are you REALLY trying to prove here??

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  • bmpower on Jun 30, 2009 at 4:58 pm

    they should based on smart for four.

    toyota iQ? no iQ at all!

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  • Clone on Jun 30, 2009 at 5:51 pm

    its look like a frog, hideous…don't ever let it come to our shore…the most ugliest car in the whole world….

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  • 4G63T DSM on Jun 30, 2009 at 6:14 pm

    Paul hit the head of the nail. Probably done to lower average Co2 for the company.

    Probably would end up working like this; "buy a DB9, get a free Cygnet". :p

    After all, sometimes when you buy a house, you get a free car.

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  • Black Dog on Jun 30, 2009 at 8:39 pm

    …and ppl always say sports car company have to maintain their exclusivity…..

    …now proven all wrong!

    But seriously, the impression is Aston Martin have to 'kowtow' to the big brother, Toyota!

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  • Why Toyota? Why not BMW? 1 series with Hydro power? Safe the brand value and keep their green idea firm.

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  • Dr evil would buy it for mini me birthday present

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  • AlfaRomeo=Ferrari&#0 on Jul 01, 2009 at 12:31 am

    007's going-to-market car! (or going-to-7eleven-to-buy-condom car!)!!!!!

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  • nice try…….. but maybe they should put more effort to make it more ASTON MARTIN then a RE-bodied toyota….. like a Lotus Elise with Toyota( or is it yamaha) engine in it…….

    no doubt, looks really cute…… reminds me of the k-cars that wanna be big cars….. PERODUA Kenari with the E-class looks……cute….

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  • kei9 (Member) on Jul 03, 2009 at 1:21 am

    kinda cute. Small cars should look cuter. XD

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  • Late me become a Gov on Jul 05, 2009 at 12:30 am

    love it .. but dont no how Malaysia gov will do on it . countryman can't enjoy more coz our gov there thinking is down up side way of thinking so we cant really feel comfort of this creation.

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