Proton has launched it’s new Proton i.Care service, a customer service program that will cover every aspect of Proton’s customer service offerings.
“All Proton customer service offerings will now fall under the Proton i.Care umbrella. From hotline to 24-hour breakdown services to after-sales service centres, Proton i.Care will be the single point of contact, serving as the companion for customers. Internally, it can be likened to a customer management centre that is ever thoughtful, friendly, humble and committed to improve and grow,” said Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir.
Proton will also set up 34 mobile service teams consisting of 108 technicians to offer free vehicle inspection to customers. These teams will be going to shopping malls, industrial parks, business centres, highway rest areas, and Petronas petrol stations.
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AI-generated Summary ✨
Comments about the Proton i.CARE system show mixed feelings. Many appreciate the initiative as a positive step towards improved customer service, expressing hope that it will be effective and genuine. Some users share their dissatisfaction with Proton’s past quality issues, delays in delivery, and service inefficiencies, urging Proton to take concrete actions rather than just publicity. Several comments criticize the overall quality, reliability, and after-sales support, often comparing Proton unfavorably with foreign brands, and blame previous mismanagement. Others emphasize the need for consistent, professional service from all centers and express skepticism about the system's implementation. Overall, the sentiment reflects cautious optimism mixed with frustration, with customers wanting Proton to deliver on promises and truly enhance their experience.