Prodrive set to be “India’s tech consultant”

Prodrive set to be “India’s tech consultant”

British motorsport and technology specialist, Prodrive, has established a partnership with India’s Opti Engineering to help bring its engineering skills and technologies to the subcontinent. Prodrive, which also has operations in China and Australia, will assist Indian manufacturers who want to own the IP (Intellectual Property) that underpins their cars and to understand those systems to allow in-house development.

Opti Engineering will provide mechanical and electronic design, analysis, supply chain expertise and workshop facilities. The company has working relationships with major automotive companies in the country.

Prodrive has also worked with several local manufacturers. The company’s AMT gearbox for example, has recently been applied to a number of vehicles for the Indian market. Famous for its links to Subaru’s WRC exploits, Prodrive also majors in developing control systems, vehicle dynamics and suspension systems. Remember the Prodrive P2? It was a tool to showcase in house tech such as Active Torque Dynamics (ATD) and ALS anti lag system for turbo cars.

“We help our clients through the challenges of applying unfamiliar technology. Ultimately, they gain technical independence and the insight to adapt each technology to their specific market requirements. Working with Prodrive is a strategy that delivers long-term value for our clients,” said Tony Butcher, Prodrive’s MD.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • kingv6 on Jan 08, 2010 at 1:53 am

    Prodrive set to be “India’s tech consulatant”..

    Typo laa Paul…

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  • White Jack on Jan 08, 2010 at 1:59 am

    Looks like India getting more and more involvement in cars design and manufacturing ?? :)

    Like or Dislike: Thumb up 0 Thumb down 0
  • White Jack on Jan 08, 2010 at 2:00 am

    Sorry… forgot to say "1st"

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  • Late me become a Gov on Jan 08, 2010 at 3:20 am

    look like malaysia is getting down by our own gov.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Gajen on Jan 08, 2010 at 4:08 am

    hmm..india seems to be moving fast in automotive industry…i hope proton does the same..cant wait for the giugaro design proton

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  • Mazda 3 MPS on Jan 08, 2010 at 5:40 am

    hmm prodrive rallyteam india?

    Like or Dislike: Thumb up 0 Thumb down 0
  • iNdia is moving ahead from our car industries..buT the question is HOW iNDIA find buying power among their rakyat??

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  • Mazda 3 MPS on Jan 08, 2010 at 10:26 pm

    got shah rukh khan and amitabh baachan

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  • profiler on Jan 08, 2010 at 11:39 pm

    aly,

    do a comparison how many cars sold in india compare to malaysia in 2009. Then you will know about India's buying power.

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  • squawk on Jan 09, 2010 at 12:19 am

    They have the capacity, money, resources and talent pool. P1 shouldn't take them lightly like how they saw the Koreans last time.

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