Is the economy back in full swing and fully recovered from the global financial crisis? It has to be, because sales records are tumbling everywhere, from Audi to Perodua. Malaysia’s automotive market leader held a press conference earlier today where Perodua’s Managing Director Aminar Rashid Salleh completed his 100 days at the helm by announcing new records achieved over the past quarter.
In March 2010, Perodua sold close to 18,500 units, breaking its previous record of 17,050 cars set in July 2008. Last month’s bumper figures contributed to Perodua’s first quarter 2010 total sales of 47,751 units, which represent a 24.5% jump from the same period last year. From the Q1 total, the Myvi was Perodua’s top seller at just over 18,000 units. The smaller Viva trailed by less than 1,000 units while the Alza did 12,640 units. The latter has chalked up 27,000 bookings since its November 2009 launch.
En. Aminar expects the second quarter of the year to be better than the first. “We will be happy to maintain our market share of 31.1% in tandem with the forecasted TIV of 550,000 announced by the Malaysian Automotive Association recently,” he said.
On successfully defending the top spot from Proton, Aminar said that Perodua never set out to be number one and is “blessed to be where it is now”. He also had this to say: “Perodua is not here to compete with Proton; we complement each other. We (Perodua and Proton) have about 100 common vendors and we’re working to improve their standard,” revealing that Perodua and Daihatsu sent selected vendors to Japan for training and will continue to do so even after the official Japan-Malaysia agreement to develop local vendor capability expires next year. The chief used kita tak boleh jadi juara kampung sahaja (we can’t be champions on home soil only) to stress the need for local vendors to meet international standards.
At the media briefing, Perodua was also keen to highlight the growing number of owners bringing in their cars to official service centres. March saw 148,000 cars, which is another personal best for the company. Aminar attributes this to a better customer database (collected from the rear seat belt fitting exercise) and more affordable service menus.
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AI-generated Summary ✨
Comments on the blog post highlight Perodua's record-breaking sales in Q1 2010, demonstrating strong market dominance and effective marketing strategies. Many praise the company's focus on small cars suited for city driving, making them popular among urban drivers, including driving schools. Despite some concerns about quality and cost-cutting measures, most comments acknowledge Perodua's success in capturing Malaysia's affordable car segment. Some critics compare Perodua unfavorably to Proton or other brands, but overall, the sentiment reflects pride in Perodua's achievements and recognition that their products meet consumer needs for size, fuel efficiency, and price. A few comments mention waiting times for models like Myvi, but the consensus is that Perodua remains the top seller, with continuous growth and record sales.