March must be a very lucky month for the auto industry. Not only did Perodua achieve its best ever monthly figures, now Honda Malaysia has announced that the 4,041 units it sold in that month is the highest ever in the company’s history. March was the biggest contributor to Honda Malaysia’s first quarter sales of 10,025 units, and they are looking good to meet the annual target of 40,000 units, especially when a new model will join the range next week.
The B-segment City was responsible for 43% of the total sales, with more than 4,000 units sold. Honda Malaysia would be happy to maintain City sales at this level with fresh rivals in this price segment – besides the C-segment Kia Forte, buyers can opt for superminis like the Mazda 2 and soon to be launched Ford Fiesta.
The just facelifted CR-V has done well too – 556 units have been sold while 1,600 of bookings are in line. The Accord and Civic respectively contributed 19% and 18% to the total sales, while CBUs models Jazz and Stream stood at 6%.
It’s no longer a secret now that the new model is the Freed, which is described by Honda as a “compact premium MPV”. The seven-seater based on the Jazz/City platform will be launched on 22 April. Click here for a “plant tour” of PT Honda Prospect Motor Indonesia, where our Freed will roll out from. Watch this space for the launch report.