Mass production of the new Ford Fiesta officially kicked off three days ago at Ford’s AutoAlliance Thailand plant in Rayong, a joint venture with Mazda. The same plant actually started producing the Fiesta’s ‘sister’ the Mazda 2 much earlier, in October last year.
This explains why the Mazda 2 is able to be launched in Malaysia first before the Fiesta. The vehicles will start being available in Ford Thailand dealerships from September onwards, and since Sime Darby Auto ConneXion has already started pre-launch activities for the Fiesta, we should be getting our Fiesta around the same time.
The AutoAlliance Thailand plant is a US$500 million joint venture between Ford and Mazda, and has a total of 70,000 square meters of floor space. It includes a fully integrated stamping line, body shop, trim and final process area, which means the Ford Fiesta and Mazda 2 probably qualifies to be considered ‘built’ at the AAT plant instead of merely being assembled. The Fiesta is also built at various other sites around the world including Nanjing, Cologne, Valencia and Mexico.
Speaking of the Fiesta in Malaysia, Ford is having an online quiz on their Facebook Fan Page tonight at 9:00 PM called the Ford Fiesta Facebook Face-Off. This is the second round of the quiz and there are GSC tickets and RM250 vouchers to be given out to winners. Read the Facebook page for more details.