According to reports, the Hyundai Motor Group overtook Toyota in October to become the best selling Asian carmaker in Europe this year, provisionally speaking. Data from the European Automobile Manufacturers’ Association, or ACEA, had Hyundai and Kia’s European sales up by 4% in the first 10 months of 2010, to 521,369 vehicles, while Toyota’s sales, including that of Lexus, fell 16.5% percent to 511,754.
Hyundai’s achievement is significant, given that new car registrations in Europe decreased by 5% for the first ten months of the year, with 11.6 million new vehicles registered, compared to the 12.24 million for the same time period in 2009.
The Korean carmaker’s US sales has also gone up, by 21%, its market share increasing as Toyota’s fell, not surprising given the negative impact brought about by the latter’s seemingly endless stream of recalls. Sales of the Sonata were up by 64% – comparatively, Camry sales dropped by 6.3%.
Back in Europe, Nissan should also have a lot to smile about – among the major players, it has posted the most significant gains in 2010 sales, up 13.1% from last year.
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AI-generated Summary ✨
Comments highlight that Hyundai and Kia are making significant progress in Europe, especially with diesel engines like Hyundai's 2.2 R-series, which are well-reviewed and crucial in markets favoring diesel. There is a positive sentiment about Korean brands' growth, design, and features compared to Japanese rivals, although some still prioritize Japanese cars due to dealer support and resale value. Several commenters acknowledge Hyundai's improving reputation, better safety features, and engine design collaborations like GEMA, while others criticize Malaysian preferences rooted in loyalty to Japanese brands influenced by local perceptions. Resale value concerns remain prevalent, with some emphasizing that demand and market perception influence secondhand prices more than the actual quality or brand prestige. Overall, the comments show cautious optimism about Korean automakers overtaking traditional Japanese dominance in key markets like Europe, while in Malaysia, brand loyalty and resale concerns still play a large role.