Perodua launched the Viva Elite Exclusive Edition in Sabah yesterday following the Peninsular launch two weeks ago, adding sales momentum to its best seller in East Malaysia. The small car maker aims to sell 600 units of the RM42,000 leather equipped Exclusive Edition per month.

According to Perodua MD Datuk Aminar Rashid Salleh, a total of 240,000 Vivas have been sold since it was launched in 2007 and the high spec Viva Elite is the best selling variant of the range from January to October this year, accounting for 41.4% or 24,000 units from a total of 58,000 units.

In East Malaysia, Aminar said that the Viva is the company’s best selling model at nearly 50% of total sales. “Of the 21,300 vehicles sold in East Malaysia, Sabah contributes 46% to our sales in this region and I believe this market still has a lot of room to grow,” Aminar told Bernama.

The firm has high hopes on East Malaysia. “Sabah and Sarawak are our fastest growing regions with nearly 14% contribution or 21,300 vehicles to our overall sales so far this year. We aim to increase sales contribution from this region from its current to 20% within five years,” he added. Perodua is the market leader in East Malaysia with nearly 35% of total industry volume.

Click here to view details and images of the Viva Elite Exclusive Edition from our previous post.