Proton will finally enter India next year with three models, the Saga, Savvy and Exora, CNBC TV18 reports. The Indian business channel’s sources say that Proton is close to announcing the entry.
It adds that Proton will dive into the market on its own without a JV partner, but is likely to use Argentum Motors for contract assembly. One of the men behind Argentum – which has a facility in Surajpur, Noida – is BVR Subbu, the former Hyundai Motors India President that was appointed to the Proton board earlier this year. Subbu will head Proton’s assault on the fast growing Indian market.
According to the news report, Proton is currently re-engineering the cars to suit Indian roads and are in talks with certain OEMs to source diesel engines. Indian market leader Maruti Suzuki uses Fiat diesels for their cars; since the Multijet oil burner is already a known quantity, could it find its way into Proton’s trio? And if this diesel engine partnership (with whoever) takes off, will we be able to buy torquey and economical Protons in the near future? Here’s hoping!
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AI-generated Summary ✨
Comments express optimism about Proton's entry into the Indian market, highlighting the potential for successful sales with models like Saga, Savvy, and Exora, especially with diesel engine technology. Many hope Proton will develop locally assembled diesel engines or source from European OEMs to ensure quality and efficiency, seeing diesel as a more economical option. Some comments note the challenges posed by India's road conditions and high taxes, but overall there is support for Proton’s strategy, with hopes of benchmarking against successful brands like Hyundai and Maruti. A few skeptical voices think Proton’s success will be tough due to brand recognition and market competition, but many wish Proton good luck, emphasizing the importance of quality, safety, and suitable product offerings for Indian consumers.