The Naza Kia Forte has bagged another award, the latest being its sixth since its debut here in November 2009. The car was named as the Debut Model of the Year at the 2011 Frost & Sullivan Malaysia Excellence Awards.
The award is presented to models – launched between November 2009 to November 2010 – that made a significant impact in the market with a substantial sales volume and positive market acceptance.Since its launch in November 2009, Naza Kia Malaysia has sold a total of 6,878 units of the Forte as at the end of the first quarter this year.
Frost & Sullivan consultant for Asia Pacific Automotive and Transportation Practice, Ahmad Faridz Dzulkarnain, said the Forte broke the monotony in its segment by offering a very bold and dynamic European styling vehicle packed with high technological features and fitment level at a very attractive price point.
“The market acceptance of this model was phenomenal based on its sales volume of more than 5,200 units and capturing around 2.5% of the C-segment market share in 2010. The other newly launched C-segment sedans only sold less than 2,000 units in 2010,” he said.
“The competition in this segment is considered the toughest as the C-segment midsized sedan is the most popular segment and accounts for a major portion of Malaysia’s annual sales volume,” he added.
Among the criteria which the Forte was evaluated upon included sales volume for 2010, market share within its own segment for 2010, price points, key marketing strategy in 2010, key selling points of the nominated model, key competitive advantages and significant achievement for 2010.
The new Forte 6-Speed, which was recently launched, features several new premium features that are set to further strengthen the award-winning sedan’s position in the market.
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AI-generated Summary ✨
Comments express positive sentiments about the Kia Forte, praising its design, features, and value for money. Many owners share satisfaction with its performance, interior, and fuel efficiency, noting that real-world fuel consumption varies based on driving habits and conditions. Some highlight high fuel consumption figures, but attribute this to driving style, especially city traffic. There is curiosity about differences between models and engine types. Several reviewers rate the Forte highly for handling, comfort, and features, comparing it favorably to Japanese competitors. A few comments mention high fuel efficiency on highway driving and satisfaction with the five-year warranty. Overall, sentiments are enthusiastic, with many owners proud of their purchase and recommending test drives. Off-topic discussions about competitors or unrelated features are filtered out.