Ford is set to join the SEMA fray with its own boarding party, with the Fiesta among the motley crew. The event will see three pimped up examples of the hatch, reworked by tuning houses M2-Motoring, Gold Coast Automotive and Aaron Vaccar.

The M2-Motoring Fiesta features in its kit list an Injen Technologies cold-air intake system and DC Sports cat-back exhaust, and there’s also a Wilwood big-brake kit and Megan Racing coilovers in the mix. The exterior shade is the boldest of the trio, with a candy purple finish by Status Motorsports rather unmistakable.

Elsewhere, a 3dCarbon body kit and upper roof spoiler round off the externals, and interior treatments include an upgraded Jensen Mobile Audio Power sound system and Audiovox flip-down touch-screen monitors.

As for the Gold Coast Automotive Fiesta SE, it gets juiced up with a Jackson Racing Rotrex intercooled supercharger, and the brakes get pumped as well – the car wears a Wilwood four-piston front, two-piston rear brake system. Appearance offerings include an APR Performance rear wing and custom front splitter, 3dCarbon body kit, Socal SignWorx graphic wrap and Gold Coast Automotive mudguard flare kit.

Lastly, the Fiesta, as interpreted in an Aaron Vaccar Signature Series form. Among the items to be found on this one are a Weapon-R Secret Weapon air intake, Wilwood Dynapro six-piston big brake kit and Advanti Racing V3 Vago 17-inch wheels.

Meanwhile, the exterior features a BASF custom bright silver matte metallic paint job, while the interior delivers plenty of upgrades including Portage Trim red leather upholstery, Bride Vios III racing bucket seats and MB Quart Onyx Series speaker and amplifiers.