Bufori to showcase YTL’s Geneva in China, also plans to open showrooms in Beijing, Chengdu and Shenzhen

China, which is flush with new money and extravagant tastes, is fertile ground for Bufori, which makes unique bespoke machines like no other – and that’s where the Malaysian-based carmaker is heading.

Bufori announced that it will showcase its Geneva model at the Beijing auto show later this month. Launched at Geneva 2010, the Geneva will make its first Asian appearance at the Chinese show. We were there at the car’s unveiling in Switzerland – click here and here for more on the Geneva.

“Since the launch in 2010 we have refined and added more features and technologies to the car. For the show, we are very proud to showcase Tan Sri Yeoh Tiong Lay’s personal car, which we were commissioned by his family to specially build for his 80th birthday. Tan Sri Yeoh, founder of YTL Corporation, is a Bufori supporter and a connoisseur of the finest things in life and it is our honour to be able to create this masterpiece to add to his collection of cars,” said Gerry Khouri, MD and co-founder of Bufori.

Bufori to showcase YTL’s Geneva in China, also plans to open showrooms in Beijing, Chengdu and Shenzhen

This is not the start of Bufori’s Chinese journey, though. Last month, the company opened its flagship showroom in the fashionable Xintiandi district in Shanghai. The 300 sqm showroom provides space for three handmade Bufori cars, a coffee bar and a customisation studio. The opening was attended by customers, media, VIP guests and celebrities such as Olympic gold medalist Hu Jia and movie star Gao ShuGuang.
 
Bufori is planning to set-up additional dealerships throughout China, with showrooms to be established in Beijing, Chengdu and Shenzhen.

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