Aston Martin turns 88 cars into dragons, all handcrafted

Posted in Aston Martin, Cars, International News / By /

Aston Martin turns 88 cars into dragons, all handcrafted

Aston Martin hatched three dragons specifically for the 2012 Beijing International Automotive Exhibition. The collection is called the ‘Year of the Dragon’ special edition and it displays Aston Martin’s ability in exceptional personalisation of their cars.

Three cars will get this treatment – DBS Volante, Virage Coupe and V8 Vantage S Coupe. Only 88 Aston Martin cars will be made available for personalisation, making then even more unique. All cars will be built by hand.

Aston Martin turns 88 cars into dragons, all handcrafted

Each car will get details, symbols and imagery of the dragon and a 24-carat gold badge will replace the standard one. The Aston Martin cars will also be painted in one of three special colours that correspond with Chinese art.

Also on the floor with the ‘Year of the Dragon’ cars is the One-77, the four-door Rapide customised by ‘Q by Aston Martin’ bespoke service and a DBS cutaway model.

So why is Aston Martin going through all the trouble to try and capture the attention of the Chinese? Simple, they’ll be opening 11 new dealerships in China this year.

Aston Martin turns 88 cars into dragons, all handcrafted
Aston Martin turns 88 cars into dragons, all handcrafted
Aston Martin turns 88 cars into dragons, all handcrafted

Aston Martin turns 88 cars into dragons, all handcrafted
Aston Martin turns 88 cars into dragons, all handcrafted
Aston Martin turns 88 cars into dragons, all handcrafted

Aston Martin turns 88 cars into dragons, all handcrafted
Aston Martin turns 88 cars into dragons, all handcrafted
Aston Martin turns 88 cars into dragons, all handcrafted

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Chris Ng

Chris Ng believes that all cars are made equal, and each one has its own unique story to tell. As such, the ex-advertising man is here doing what he truly loves, which is authoring the allegories and anecdotes of automobiles. Having served time in a motoring mag, he believes there's nothing more sublime than keeping the pedal floored and things burbling in top gear.

 

Comments

  • Rajah Mahalingham on Apr 24, 2012 at 11:02 am

    How come Aston Martin has not done the same for India? It has the same amount of billionaires as well a high demand for luxury cars too. They can also give the badge of Ganesha or a crest of Ganesha which Indians consider as prosperity.

    Why special treatment for China and not for other countries as well Aston Martin?

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  • carnoisseur on Apr 24, 2012 at 11:07 am

    hmmmm….interesting !

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  • Obama on Apr 24, 2012 at 12:16 pm

    Im born in the year of Dog, so apparently dog don’t mix well with dragon according to Chinese calendar. So, im just going to skip this car.

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  • junaidi on Apr 24, 2012 at 12:23 pm

    I dont know man, cars like the Aston Martin or Bentley shouldnt be in countries where people cant drive for nuts.

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  • P2 on Apr 24, 2012 at 12:26 pm

    Lucky them…Aston Martin Malaysian would be possible if all of us (27 million people) are millionaires…

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  • AJC on Apr 24, 2012 at 12:34 pm

    Dragon or no Dragon, I want an Aston Martin :P

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  • Thomlee on Apr 24, 2012 at 1:10 pm

    All the Aston Martin models are hand built, not only these special units.

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  • Jack on Apr 25, 2012 at 6:02 am

    Wait until someone ‘cungkil’ that gold emblem with a crowbar..

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