Now here’s an offbeat news coming from Land Rover. Not content with just packing their things and flying them over to Beijing, the Brits decided to saddle up the Land Rover Discovery and drive there. And arrived just in time. This stunt, however, is done for a good cause.
The Discovery in these pictures is actually the one millionth Discovery to roll of the plant at Solihull, February 29, 2012. It had its ceremonial send-off at the Geneva Motor Show that happened in March. The journey took the team across 13 countries and cut through some of the beautiful yet harshest places on earth, like the Alps and Taklimakan Desert.
Right, back to the good deed. The ‘Journey of Discovery’, which four vehicles travel more than 10,000 miles (or 16,093.44 km) from Birmingham to Beijing. It aims to raise £1 million for the company’s Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC).
Land Rover says that the journey is all about discovering stories of people and places along its route. Among the things the Discovery experienced was joined the Aosta Valley avalanche team in Italy, visited the Chernobyl reactor, drove through a secret Soviet submarine base in Ukraine, inner Kremlin, toured with a Bolshoi ballet dancer in Russia, met fishermen in the Aral Sea in Uzbekistan, drove on the spice and silk routes to China, then to the Great Wall and took a trip on a sheepskin raft… just to name a few.
The Discovery appeared in Beijing, unwashed, over 50 days since it first started on the journey. This one millionth Discovery will be displayed at the British Motor Industry Heritage after the expedition.
While the team has reached their destination, Beijing, they are still short of their fundraising goal. The team will continue to push for fund right till the end of May. If you’d like to help the cause, visit www.landrover.com/million.
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Lol have you guys read about the british charity rally where a few of them used malaysian makes to travel from london all the way to Mongolia? I remember they used a few kancil, kelisa, kenari, iswara, satria and wira aeroback (with some other euopean, korean and kapanese makes as well)… they all reached Ulaanbaatar (or some other Mongol city) and it took them 41 days!!
http://www.flickr.com/photos/adventurists/5715956609/in/set-72157626587620555
Timing belt need to change? The block need to bore? The driver still survive?
wow… what an adventure!!! cool!!
On that note, any Disco 4 owners can comment about their car’s reliability?
All about discovery people? It’s outright a marketing stunt for the marque. Still short of charity funds? Why not top up on the balance from its bank accounts instead? A load of bull… I will rather they come clean and say it was an endurance test for the vehicle or to promote public brand awareness. This I will probably buy, but not when they say it was done for moral grounds. :(
nahh…it resale value is worst than MAHINDRA…in S.E.A…VIOS rules OK!..what a waste of resource!