Foday pick-up truck in Malaysia – RR face, D-Max base

Foday Pickup Spy JPJ-08

Yet another Chinese pick-up truck is coming to Malaysia, after the Great Wall Wingle 5, ZX Auto Grandtiger and Bison Savanna a.k.a. Foton Tunland. Our regular spies Anol Alias and Apexkit recently sent in pics of this truck on test at JPJ, and it’s from a brand called Foday.

Made by Guangdong Foday Automobile Co Ltd in the southern Chinese province, the Foday NHQ 1029 wears an “Improved by Hong Seng Group” sticker. Based in Penang, Hong Seng Group is a company dealing with trucks, generators and heavy machinery, and the Foday appears to be their first foray into the private vehicle segment.

Foday Pickup Spy JPJ-11

All trucks look the same? Not in the case of the Foday, which has a Range Rover-inspired face. The basic shape and interior tells us that the truck has more in common with the previous-gen Isuzu D-Max than the previous-gen luxury 4X4 from Britain, though. The 4X2 Foday is powered by a 2.5 litre commonrail turbodiesel engine with 109 hp and 300 Nm of torque, paired to a five-speed manual gearbox.

Click on the brochure scan below to see the full spec list. Both the Great Wall Wingle 5 and Bison Savanna are priced around the RM70k mark in 4X2 form. How low can Foday go?

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Datuk on Sep 18, 2013 at 3:48 pm

    haha real copycat!

    Like or Dislike: Thumb up 18 Thumb down 13
  • Beetle Nut on Sep 18, 2013 at 3:58 pm

    Have you driven a Foday lately? :P

    Like or Dislike: Thumb up 20 Thumb down 3
  • Hukaka on Sep 18, 2013 at 3:59 pm

    looks like a ford ranger.

    Like or Dislike: Thumb up 16 Thumb down 10
  • Green on Sep 18, 2013 at 4:05 pm

    Japan Isuzu Dmax Based?

    Good. Fuel Saving Engine!

    Like or Dislike: Thumb up 16 Thumb down 6
  • smamat on Sep 18, 2013 at 4:17 pm

    WHY they allow this unquality truck to Malaysia???

    Like or Dislike: Thumb up 14 Thumb down 16
    • hondaman on Sep 18, 2013 at 4:52 pm

      How do you know this car has no quality?Have you tested this car? Say NO to streotyping!!

      Like or Dislike: Thumb up 9 Thumb down 13
      • hondaman on Sep 18, 2013 at 4:52 pm

        stereotyping..

        Like or Dislike: Thumb up 14 Thumb down 5
        • I’ve actually tested it. good sound proofing, so noise is ok considering its a diesel. Power’s good. Longer bed than most pickups. But u can tell they cut corners in terms of paint, thin plastic on the dash and the rougher than most bedliner. But then again, who needs a good bedliner if ur using it as a workhorse?

          Like or Dislike: Thumb up 1 Thumb down 0
        • I’ve actually tested it. good sound proofing, so noise is ok considering its a diesel. Power’s good. Longer bed than most pickups. But u can tell they cut corners in terms of paint, thin plastic on the dash and the rougher than most bedliner. But then again, who needs a good bedliner if ur using it as a workhorse?

          Like or Dislike: Thumb up 3 Thumb down 0
    • Even the photography level on the brochure can tell you the quality. what a cheapskate.

      http://vcdn1.paultan.org/image/2013/09/foday-850×601.jpg

      Like or Dislike: Thumb up 11 Thumb down 8
  • kenot on Sep 18, 2013 at 4:20 pm

    aiyork..when i read at a glance, i think the word is FORD!

    Like or Dislike: Thumb up 13 Thumb down 6
  • Malkit Singh on Sep 18, 2013 at 4:35 pm

    If a Bhai fella drives this truck he would be riding foday everyday!

    Like or Dislike: Thumb up 9 Thumb down 6
  • vee-oh on Sep 18, 2013 at 4:53 pm

    based on D-Max means that it’s not bad at all..but when see old friend “hey you drive what car now ah?” “eerr a Foday”..I shy a bit if like this

    Like or Dislike: Thumb up 13 Thumb down 7
    • brianXYZ on Sep 18, 2013 at 5:33 pm

      What is there to shy about?

      Sad symptom of a materialistic world…

      Like or Dislike: Thumb up 8 Thumb down 15
      • vee-oh on Sep 19, 2013 at 5:52 pm

        yeah but I suspect this Foday here..also got material symptom…low quality material symptom that is

        Like or Dislike: Thumb up 3 Thumb down 1
  • Denaihati on Sep 18, 2013 at 4:56 pm

    price is only slightly cheaper than big brand. how about after-sales service.

    Like or Dislike: Thumb up 14 Thumb down 0
  • sudonano on Sep 18, 2013 at 5:39 pm

    If you notice, there is an AutoConnexion bag in the back seat. AutoConnexion is Ford’s distributor in MY.

    And the funnier part is the “Improved by Hong Seng Motor”. So that means that it is so bad that they have to “improve it”?

    Like or Dislike: Thumb up 14 Thumb down 0
  • mojokojo on Sep 18, 2013 at 5:45 pm

    More China Garbage for malaysia road users

    Like or Dislike: Thumb up 15 Thumb down 3
  • Anonyone on Sep 18, 2013 at 6:00 pm

    109HP for a truck is already a joke

    Like or Dislike: Thumb up 7 Thumb down 21
    • hi greenhorn, definitely not, torque (Nm) is more important for a truck…

      Like or Dislike: Thumb up 21 Thumb down 1
  • timber8115 on Sep 18, 2013 at 6:12 pm

    The rear wheel arch is so BIG!. I bet this gonna be a bumpy ride. I think Hong Seng overlooked to improve it. Sad.

    Like or Dislike: Thumb up 4 Thumb down 0
  • There are some ‘ok’ Chinese cars brands out there like Chery and SAIC, but this is definitely not one of them. I don’t even wanna think about how many safety stars or airbags this Foday has, or its reliability and QC.

    Like or Dislike: Thumb up 10 Thumb down 1
  • furqan on Sep 18, 2013 at 10:48 pm

    this is what happens when a range rover and a ford ranger have a baby

    Like or Dislike: Thumb up 6 Thumb down 0
    • mr_em on Sep 19, 2013 at 10:40 am

      Yeah.. This is what happen when a Range Rover and a Ford Ranger have an affair…. The outcome is certainly not pretty!!!

      Like or Dislike: Thumb up 5 Thumb down 0
  • Johnny on Sep 19, 2013 at 12:56 pm

    Chinese imitation at it’s best.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Why last Four Day only? Because Five Day coming soon!

    Like or Dislike: Thumb up 1 Thumb down 0
 

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