The economy may be uncertain, but as they say, the rich get richer. Rolls-Royce Motor Cars has revealed record sales results for a fifth consecutive year, with 4,063 cars sold globally in 2014. This means that sales have more than quadrupled since 2009 (1,002 cars), with RR leading the super luxury (over 200,000 euros net) segment.

Strong sales were reported worldwide, with double-digit growth in most regions – North America (up 30%), the Middle East (up 20%) and Europe (up 40%). The USA remained the company’s most significant individual market, while UK (up 13%) is the fourth largest.

Europe saw strong growth in a number of markets with Germany up by 30%, while in Asia Pacific, Australia grew by 75%, Japan by 60% and Korea 20%. In the Middle East, highlights included Bahrain (up 50%), Kuwait (up 45%) and Oman (up 27%). Emerging markets such as Azerbaijan, Kazakhstan and Vietnam all showed promising growth.


The best-selling Rolls-Royce dealership in 2014 was Rolls-Royce Abu Dhabi. As part of the marque’s commitment to long-term sustainable growth, six new dealerships were opened in 2014, including Mexico City, Calgary, Canada and Gold Coast, Australia. A total of 127 dealerships are now in operation and further expansion is planned for 2015.

Sales were driven by strong orders for Ghost Series II, launched in November, and Wraith, which enjoyed its first full year of sales. Bespoke Collections including Waterspeed, Pinnacle Travel and Metropolitan, and unique creations such as the Maharaja Phantom Drophead Coupé contributed to Rolls-Royce sustaining its leadership of the industry in the area of individualisation.