VIDEO: Kia Sportage promoted in a weird GTA-style ad

In a bid to promote the fourth-generation Kia Sportage, the brand has just released a very unique clip that carries with it a Grand Theft Auto theme. It even features the same “GTA” initials, however in this case, it stands for “Generation Today’s Action.” Yes, it reads exactly that.

While the rest of the video game-styled ad might be interesting to watch, it appears that it’s actually attempting to showcase the efficiency of the 1.7 litre U CRDi diesel mill with a seven-speed dual-clutch transmission and the power of the 2.0 litre R CRDi turbodiesel engine. The former claims to manage 15 km/l, according to the video.

Let’s ignore the weird fight scene and go to the next part of the ad that pulls in the 2.0 litre diesel Sportage. Although no consumption figures are stated, the 2.0 litre diesel shown here is the one with the higher 186 PS and 400 Nm output and is paired with a six-speed auto transmission. Alternatively, the other state of tune produces a lower 134 hp and 373 Nm of torque.

In relation to the 2.0 litre variant, a two- and four-wheel drive layout is also mentioned here. Furthermore, it goes on to promote the motor driven power steering system (MDPS) and the vehicle stability management (VSM) in the new SUV.

As a refresher, aside from its new bold design, the new Kia Sportage is now larger in size. It comes with a new turbocharged 1.6 litre T-GDi engine paired exclusively to the seven-speed dual clutch transmission. The new engine produces a total of 174 hp and 265 Nm of torque.

It features quite a bit of kit on the inside too, including an eight-inch touchscreen infotainment unit. A slew of safety features such as Blind Spot Detection System (BSD) with Lane Change Assist, Rear Cross Traffic Alert (RCTA), Autonomous Emergency Braking (AEB), Pedestrian Detection System and Lane Departure Warning System (LDWS) can also be found in the new Sportage.

GALLERY: 2016 Kia Sportage in the US

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