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Hyundai has officially revealed its first model under its new Genesis sub-brand. Meet the Genesis G90, or if you live in Korea, the EQ900. The G90 was earlier spied completely naked ahead of its debut, and will serve as the replacement for the Equus to occupy the top of the Genesis model line-up.

Being the “Korean S-Class” in a sense, the G90 measures 5,205 mm long, 1,915 mm wide, 1,495 mm tall and has a wheelbase of 3,160 mm. By comparison, the dimensions of the actual W222 S-Class in long wheelbase form stands at 5,246 mm (L), 1,899 mm (W), 1,496 mm (H) and a wheelbase of 3,165 mm.

The styling of the G90 is overseen by Peter Schreyer, and is a far cry from its predecessor, sporting a more upmarket look thanks to a longer hood with the Genesis badge at the front. There is also a chromed hexagonal grille dubbed the ‘Crest’ grille, which is expected to be a trademark for upcoming Genesis models.

LED headlights take their place beside the grille, with LED daytime running lights occupying the corners of the lower fascia. Moving further back, there are multi-spoke alloy wheels available in 18- and 19-inch sizes. At the rear, there are LED tail lights flow down the edges of the car, plus twin exhaust tips.

Hyundai touts the G90 as having “human-centered ergonomics, total interior harmony, absolute convenience and luxurious comfort.” The company claims to use the best materials in the cockpit, with specially-developed semi-aniline leather (for the seats), along with Nappa leather and glossy real wood elsewhere.

Passengers inside have access to plenty of features starting with a 12.3-inch high definition display screen that occupies the centre console. The display is linked to the car’s infotainment system and camera, and boasts a Lexicon sound system with Quantum Logic surround sound and Clari-fi audio software.

Rear seating is split into two (with a centre console running through the middle), each with a dedicated 9.2-inch screen and a smart phone wireless charging pad. A three-zone automatic air-conditioning system ensures maximum comfort for all occupants (front and rear) as well.

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The driver hasn’t been left out either, with an electronically-controlled seat that features 22 ranges of adjustment. Engineers have also implemented the world’s first Smart Posture Caring (SPC) system to determine the optimal position for the driver’s body to minimise stress on long journeys.

Those long journeys are also made easier thanks to the ‘Highway Driving Assistance’ system that is reserved for the Korean market only. It includes Advanced Smart Cruise Control, Lane Keeping Assistance System and a combination of newly developed technologies.

This level of luxury in the G90 is supplemented by low levels of NVH, thanks to a multi-link suspension setup front and rear. Hyundai’s engineers also introduced sound-absorbing materials throughout the cabin and sub-structure of the car. Even the 19-inch wheels get a special hollow design to minimise tyre noise.

As for the G90’s powertrain, three engine options are available here, starting with a 3.8 litre GDI V6 that provides 315 PS and 397 Nm of torque. Next up is a 3.3 litre turbocharged GDi V6 engine that outputs 370 PS and 510 Nm of torque. The most powerful powerplant available for the G90 is the 425 PS/520 Nm 5.0 litre GDI V8 engine. An eight-speed automatic transmission is paired to all three engine options. Drive is directed to the rear wheels as standard, with all-wheel drive being an option.

On the safety side of things, the G90 packs nine airbags, along with Autonomous Emergency Braking (AEB) with pedestrian detection, Active Blind Spot Detection (BSD), Driver Attention Alert, Smart High Beam Assist and an Around View Monitor.

The Genesis G90 is just one of the six models that is expected to fill up the Genesis stable. Other models that are expected to join the G90 include a BMW 3 Series fighter, a new version of the Genesis that recently debuted in Malaysia, two SUVs and a possible replacement for the Genesis Coupe.