The Suzuki Ertiga has been confirmed as one of the models that will be rebadged as a Proton under the national carmaker’s collaboration with Suzuki. News reports from Indonesia quote local Suzuki arm PT Suzuki Indomobil Sales (SIS) saying that the Ertiga will be exported to Malaysia in knocked down form, from the second quarter of 2016.
“This is the result of the collaboration between Suzuki and Proton, which Osamu Suzuki (president of Suzuki Motor Corp, Japan) announced last year,” deputy MD of SIS Davy Jeffry Tuilan told Kompas Otomotif yesterday night.
He added that SIS will export 1,500 units of the Ertiga to Proton per month, which translates to a significant 18,000 units per year, doubling Suzuki Indonesia’s value of exports from Rp 2 trillion to Rp 4 trillion. Production of the knocked down kits headed for Malaysia will start at SIS’ factory in Cikarang from May this year. Proton has officially announced that the first Proton-Suzuki joint model will enter production before the end of 2016.
Presently, Suzuki exports the Ertiga from Indonesia to various Asean countries such as the Philippines, Thailand, Vietnam and Brunei in CBU form. However, exports to the four markets are at the rate of 400 units per month combined, which pales in comparison to the Proton deal. Suzuki also produces the Mazda VX-1, a rebadged Ertiga, for the Indonesian market.
The Suzuki Ertiga first appeared in India in 2012, before the three-row, seven-seater MPV started production in Indonesia. It has a 2,740 mm wheelbase (Perodua Alza 2.750 mm, Proton Exora 2,730 mm) and is powered by a 1.4 litre engine with 92 PS and 130 Nm of torque. The K14B motor is paired to a five-speed manual and four-speed automatic gearbox.
A facelifted Ertiga appeared at the Gaikindo Indonesia International Auto Show (GIIAS) 2015 show in August 2015, and in December, Suzuki rolled out a range topping Ertiga Dreza variant with a unique face and more equipment.
GALLERY: Suzuki Ertiga Facelift at GIIAS 2015
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AI-generated Summary ✨
Comments mostly focus on the implications of Proton rebadging the Suzuki Ertiga from Indonesia, with discussions about market strategy, pricing, and model positioning. Many express skepticism about rebadging, fearing it could cannibalize Proton’s own Exora and question the quality and reliability of the Indonesian-made Ertiga. Some see it as a short-term move due to limited options, while others believe it offers a competitive, affordable alternative in the MPV segment. There are also hints of frustration with Proton’s previous rebadging practices and concern over the future of Proton’s own model lineup. Overall, sentiments are mixed, with optimism about potential market benefits but worry about brand dilution and the impact on Proton's local offerings.