Honda has made new trademark filings in China for the “UR-V” nameplate. Picked up by autohome, the designation reportedly belongs to a new Honda flagship SUV, built specifically for the Chinese market by the Guangzhou-Honda joint venture.

The report claims that the Honda UR-V will go on sale as soon as the fourth quarter of 2016, following its public debut at the Beijing Auto Show. The model is most likely to be based on the Concept D that was shown at the Shanghai Auto Show last year.

Although, with spyshots of the Honda UR-V test mule captured in Spain, it looks like the production model will not carry forward the Concept D’s radical exterior styling. Inside, the SUV is likely to offer three-row seating as well as the brand’s other advanced features such as the Honda Sensing suite of active safety systems.


For power, the Chinese report claims that 2.4 and 2.0 litre petrol engines will be utilised, with drive sent to the front wheels via a six-speed automatic transmission. Higher-spec variants may get all-wheel drive. The publication adds that the UR-V will be priced between 250,000 yuan (RM155k) and 425,000 yuan (RM263k).

Two other names were also listed in Honda’s trademark filling. The new WR-V is said to take shape as a rugged Jazz-based crossover, unlike the existing HR-V, while the CD-X is likely to become Acura’s shot at the popular HR-V itself, rumoured to appear in 2017 or 2018.

GALLERY: Honda UR-V spyshots

GALLERY: Honda Concept D SUV