Land Rover will be working together with UK-based Bullitt Group to develop a new “bespoke” smartphone. The latter had previously teamed up with JCB and Caterpillar to produce smartphones in the past, according to PocketLint.
Land Rover has also had its name on phones made by Sonim in the past, particularly the S1, S2 and A9, all of which were durable mobile devices. While details are still scarce at the moment, it’s expected to be an Android smartphone, to be released in 2017. Since Land Rover’s reputation circles around rugged luxury, one can expect the smartphone to sport heavy-duty characteristics as well.
“Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension,” said Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover (JLR).
Elsewhere, both Land Rover and Bullitt are also working on a range of tech accessories and bespoke apps, targeted at active, outdoorsy customers. “An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values,” said Weaver.
The recently-launched Jaguar F-Pace comes with an ‘Activity Key’, a water-resistant wristband, which allows the wearer to leave the keys in the car, exit and enter again, without hindrance. This, perhaps could mean that the accessories being developed could work on Jaguar vehicles too.
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A carmaker developing a smartpon. While a smartponmaker developing a car.
Luckily P1 not involved with either, otherwise bashing wud reach over 9000 with insinuations that majority MY pipu dunno how to make car or smartpon.
Proton concentrate 100% on their car business and not involved in making other things also can fail in the business. I wonder why?
Becoz got pipu like u? Perpetually negative?
And oh yeah, Land Rover did become a massive bankrupt before being bought over by India. So P1 not so bad after all, eh.
Becoz got pipuu like u!!!
Talkok only, not accepted user feedback, super ego, sendiri cakap sendiri siok siok!
So proton needs to be bought over by Indians too to be successful? Typical nasi lemak mentality
What do you think the guys who left HTC are doing with Gogoro? they are in the electronic bike industry now, having migrated from smart phones.
Besides, it’s not Landrover doing the work, it will be Bullitt Group, who have previously made some awesome phones. Which is great to see a private British company being used for once! Landrover just stick their name on it, and only have a basic input on how it looks, not the insides or the OS coding.
Actually Proton not only makes cars but they also secretly make dildos. It is marketed as Photon Dildos. One can google this.
Will it have snow, sand, gravel buttons on it!
Land rover buat telefon bimbit, masih baik P1 / P2 tak buat satu. Apple & Google pon nak buat kereta. Parallel world?
Proton is a failure of its own business (again and yet again), and after so many donkey years….
Proton, please, please, please don’t venture into phone business as Proton might drag down the phone company as well, and bankrupt them at the end….kesian, ok?
And here the bashing comes. Too bad, bub. Pre-empted u