Land Rover will be working together with UK-based Bullitt Group to develop a new “bespoke” smartphone. The latter had previously teamed up with JCB and Caterpillar to produce smartphones in the past, according to PocketLint.

Land Rover has also had its name on phones made by Sonim in the past, particularly the S1, S2 and A9, all of which were durable mobile devices. While details are still scarce at the moment, it’s expected to be an Android smartphone, to be released in 2017. Since Land Rover’s reputation circles around rugged luxury, one can expect the smartphone to sport heavy-duty characteristics as well.

“Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension,” said Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover (JLR).

Elsewhere, both Land Rover and Bullitt are also working on a range of tech accessories and bespoke apps, targeted at active, outdoorsy customers. “An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values,” said Weaver.

The recently-launched Jaguar F-Pace comes with an ‘Activity Key’, a water-resistant wristband, which allows the wearer to leave the keys in the car, exit and enter again, without hindrance. This, perhaps could mean that the accessories being developed could work on Jaguar vehicles too.