Bosch launches “one wrong part ruins everything” campaign to raise awareness of car safety

2016 Bosch wrong part campaign -1

Many drivers take many of the parts and consumables in their cars for granted, changing things out only when something goes wrong, or after a catastrophic failure. In some cases, when the time comes for a routine service, some owners prefer to use the wrong aftermarket part, or substitute the recommended OEM part with one of lower quality.

While there are some cases where the aftermarket does make replacement parts that are of higher quality and cheaper than the OEM part, such instances are few and far between. To that end, Bosch Automotive Aftermarket Malaysia has launched the #GetItRight Workshop as part of its “one wrong part ruins everything” campaign.

Bosch (05) - Bosch launches 'One Wrong Part Ruins Everything' campaign in Malaysia

The point of the campaign is to educate drivers on the importance of the small parts in their cars which can make a difference if not replaced according to schedule, or at the first opportunity when signs of part failure appear. According to Pang Yoon Kong, Bosch Automotive Aftermarket country manager, even the smallest part has an impact on the safety of a vehicle.

Members of the media were shown Bosch’s range of spark plugs, batteries, lubricants and also participated in a DIY workshop demonstrating basic car maintenance. The workshop session also displayed Bosch’s range of diesel fuel-injection testing and calibration rigs, including a cleanroom for the servicing of injectors.

Bosch (04) - Bosch launches 'One Wrong Part Ruins Everything' campaign in Malaysia

At the launch, Bosch introduced the new Bosch Advantage wiper, with the intention of getting drivers to check their wipers, and replace them if necessary, before the impending balik kampung rush for the Hari Raya holidays. The Advantage wiper is made from “tropicalised” rubber which resists cracks and damage from exposure to sunlight.

Constructed with an all-steel frame, the Bosch Advantage wiper has been tested to 200,000 wipe cycles, with little to no degradation in performance, and fits 95% of ASEAN vehicles. Priced at an average of RM35, the Bosch Advantage wiper is available on Lazada and at major car accessory shops.

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Mohan K Ramanujam

Coming with diverse and extensive experience in heavy engineering, Mohan enjoys making anything with wheels go fast, especially motorcycles. His weapon of choice is the Desmoquattro engine, and he has a penchant for anything with a dash of Italian design. Strangely enough, he insists he's a slow rider.

 

Comments

  • tokmoh. on May 20, 2016 at 10:55 am

    Plenty of RM10-15 silicone wipers sold tepi jalan works fine. Silicone seems can tahan heat pretty well, no need angkat wiper arm, which actually ruin the spring.

    Silicone can make the windscreen bead water too, giving clear view. No need put rain x.

    That said, not bad price for ori Bosch wiper.

    Like or Dislike: Thumb up 6 Thumb down 2
    • Johorean on May 20, 2016 at 2:21 pm

      Staff wears FAKE watch shouldnt be selling Original Bosch parts

      Like or Dislike: Thumb up 2 Thumb down 4
    • Same L00 on May 20, 2016 at 3:12 pm

      At the mean while Proton promote “Your car is not broken till all parts are broken”.

      Like or Dislike: Thumb up 0 Thumb down 3
      • meSame Too on May 21, 2016 at 10:51 am

        Same tooo
        i.think.you.have mentally big problem with P1. Any bad things happen to you os P1 fault. i not understand lah bro..
        ypu already kena daulat from P1 , i guess….
        kesian ..kesian..

        Like or Dislike: Thumb up 1 Thumb down 0
  • azrai on May 20, 2016 at 11:25 am

    “One wrong leader ruins everything” Bosch’s inspired tagline for Sg. Besar and Kuala Kangsar in coming weeks.

    Like or Dislike: Thumb up 6 Thumb down 23
    • So as one wrong ubah ruins everything too :)

      Like or Dislike: Thumb up 5 Thumb down 0
    • If u wanna be political, go to Mkini. PT is not the platform for this sh*t. Pls stick to the topic

      Like or Dislike: Thumb up 13 Thumb down 0
  • Work in Bosch and get a AP watch for loyalty/ ambassador. Just like d guy in d picture.

    Like or Dislike: Thumb up 1 Thumb down 2
    • Anonymous on May 20, 2016 at 6:20 pm

      That guy is a rich malaysian presenter/actor. Don’t jump to conclusion

      Like or Dislike: Thumb up 3 Thumb down 1
 

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