Proton-Geely FSP: automaker lists out its aspirations

Proton-Geely FSP: automaker lists out its aspirations

Proton has revealed its aspirations and what it hopes to accomplish from its partnership with Geely.

Unsurprisingly, Proton wants to make its return to become the leading automaker in Malaysia by virtue of market share. Based on 2016 figures, Proton’s market share stood at just 12.5%, which is not only lower than what it accomplished in 2015, but also lower compared to fellow national carmaker Perodua’s 32%.

Naturally, a higher market share should also make things more profitable, which is not only incredibly important to the company, but something it hopes to accomplish as soon as possible.

Through these goals, Proton is aiming to become the third leading automaker in the ASEAN region by market share. The partnership will also help Proton become the only full-fledged automotive OEM in Malaysia and ASEAN, capable of product development from the ground-up, on through manufacturing, sales and aftersales.

Zhejiang Geely will aim to realise Proton’s goals by making its own resources, knowledge and management skills available to the national carmaker. One such effort includes the sharing of its Boyue SUV platform, which should see the development of Proton’s first-ever SUV.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.



  • Sense on May 24, 2017 at 7:06 pm

    What a nightmare…

    Like or Dislike: Thumb up 2 Thumb down 11
  • Madani on May 24, 2017 at 7:14 pm

    Proton is extremely lucky to have Geely onboard, sharing best practice in financing, product development, technology and marketing, while allowing Proton to grow within its own product and brand strategy.

    Like or Dislike: Thumb up 23 Thumb down 2
    • Mat Jenin on May 24, 2017 at 9:04 pm

      Aspiration = Day dreaming a lot.

      Like or Dislike: Thumb up 4 Thumb down 0
    • The thing is Geely is extremely unlucky for having to deal with lazy and incompetent staffs from Proton.

      Like or Dislike: Thumb up 4 Thumb down 8
      • seat.belt on May 28, 2017 at 4:41 pm

        Still waiting for a malaysian cainis car brand. With their so-called hardworking & competent talent, they should have build at least one car brand for malaysia now, right?

        Like or Dislike: Thumb up 1 Thumb down 0
  • Gaviny on May 24, 2017 at 7:16 pm

    Just take all 51 percent and save the pain

    Like or Dislike: Thumb up 6 Thumb down 3
  • oh mak lu on May 24, 2017 at 7:27 pm

    With a bonafide mitsubishi car, badged under proton also nobody wants to buy. Now badge up a china car. What do you think, everyone already knows what the end game is. Want to achieve all those goals ka? Sell proton at half the price of the cheapest Axia, then maybe can jadi.

    Like or Dislike: Thumb up 8 Thumb down 18
    • hgisel on May 24, 2017 at 8:35 pm

      Diversify into motorbike then maybe can sell half price axia.

      Like or Dislike: Thumb up 2 Thumb down 2
    • Same L0rr on May 24, 2017 at 8:50 pm

      Sale at half price also no body want to buy Proton now a day.. who want to buy a campro engine with cvt bising punch?!

      Like or Dislike: Thumb up 1 Thumb down 8
  • China will be generous

    Like or Dislike: Thumb up 3 Thumb down 0
  • Aero (Member) on May 24, 2017 at 7:51 pm

    So far, I’ve noticed one thing about Geely… that is, Geely appears to be far more confident in Proton, than Proton are in themselves.

    It’s nice to see Geely being so ambitious and optimistic for Proton’s long-term future, but to be honest, I think this all sounds a bit unrealistic.

    Pragmatism is the way to go. Make small, progressive and realistic goals. Proton and Geely can start by aiming for a modest 20% market share. An affordable SUV and an A-segment hatchback (Axia-rival) should be made top priority.

    If Proton can export their cars through Geely’s global network (LHD markets), that will instantly boost economies of scale and reduce costs and pricing. Proton already has LHD Prevé and I believe LHD Iriz models as well.

    I don’t know how aftersales works in China, but maybe Geely could share some expertise on the aftersales business. Similarly, I have no clue on how reliable Geely’s new Volvo-engineered cars are, but I’ll try to find out and share the info in the future.

    All these things sound very simple, but in reality, they can be very time consuming and tedious to fix or execute. Public perception will take years or even decades to change as well. But if both Proton and Geely can work together, many things can be solved within the next 2 to 3 years. Time will tell.

    Also, one more thing… no matter what, from now on, the government should not intervene in Proton’s business. If Proton is to change and improve, they must be run as a private company, just like Perodua. In time, Proton must repay their government loans, but beyond that, there should be no more favours and whatnot.

    Like or Dislike: Thumb up 26 Thumb down 2
    • On one part we have efficient east asian workers that is hardworking. On the other part we have incompetent and lazy workers. How to work together?

      Like or Dislike: Thumb up 5 Thumb down 16
  • Anything But P1, Greedy P2 on May 24, 2017 at 7:56 pm

    Hahaha another syok sendiri presentation, dream on lah

    Like or Dislike: Thumb up 5 Thumb down 11
  • I hope the first they do is change that lousy punch cvt to something better….im quite dissapointed with that jerky transmission

    Like or Dislike: Thumb up 3 Thumb down 0
  • buaya on May 24, 2017 at 9:38 pm

    Boyue SUV suspension system is exact copy of previous gen Toyota RAV4

    Like or Dislike: Thumb up 0 Thumb down 2
  • big bang on May 26, 2017 at 8:30 pm

    I don’t understand why can’t Malaysians be as smart as the Chinese? Proton has been around for so long and yet it failed to launch.

    Like or Dislike: Thumb up 0 Thumb down 0

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