Proton has revealed its aspirations and what it hopes to accomplish from its partnership with Geely.

Unsurprisingly, Proton wants to make its return to become the leading automaker in Malaysia by virtue of market share. Based on 2016 figures, Proton’s market share stood at just 12.5%, which is not only lower than what it accomplished in 2015, but also lower compared to fellow national carmaker Perodua’s 32%.

Naturally, a higher market share should also make things more profitable, which is not only incredibly important to the company, but something it hopes to accomplish as soon as possible.

Through these goals, Proton is aiming to become the third leading automaker in the ASEAN region by market share. The partnership will also help Proton become the only full-fledged automotive OEM in Malaysia and ASEAN, capable of product development from the ground-up, on through manufacturing, sales and aftersales.

Zhejiang Geely will aim to realise Proton’s goals by making its own resources, knowledge and management skills available to the national carmaker. One such effort includes the sharing of its Boyue SUV platform, which should see the development of Proton’s first-ever SUV.

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